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所在平台: Udemy |
课程主页: https://www.udemy.com/course/fashionstartupcasestudy/
课程评论：没有评论
课程名称：在线时尚初创案例研究预览 - Sramana Mitra 概述：1Mby1M方法论基于案例研究。在课程中，Sramana Mitra分享科技创业者的经验，给学生一个难得的机会，与企业家、投资者和思想领袖对话，获取关于如何建立成功企业的深刻见解。通过这些对话，学生可以访问案例研究，探索创业的各种路径。Sramana对关键学习的综合和深刻分析，为每次讨论增添了丰富的深度。 我于1999年创办了互联网首批时尚电子商务公司之一。当时启动这样一个公司成本相当高。但如今，启动在线时尚业务可以以极低的资本效益方式进行。有许多有效的电子商务平台，例如亚马逊、eBay、Etsy、Shopify和BigCommerce，可以让你以极少的成本开始销售或创建自有品牌网店。同时，在Fiverr和UpWork等平台上，有许多熟练的自由职业者可以以合理的价格帮助你外包某些业务构建任务。 一个资金自给自足、极具资本效益的百万美元在线时尚业务是一个非常不错的资产，可以让你进行拥有，之后你可以选择进一步发展或不发展。对于大多数创业者来说，在线时尚零售是一个流行的副业，也是独立创始人选择的热门家庭商业模式。你可以通过在亚马逊或eBay市场上销售产品以极小投资开始。如果你是一位希望推出自身重大时尚品牌的设计师，则需要额外的资源，但作为起点，相对简单的时尚零售业务是可以搭建的。 我们推荐掌握的第一个技能是自筹资金。自筹资金是什么意思？就是利用你自身可控的资源来构建业务。了解更多关于自筹资金的知识，然后你就能突破首个 barrier，使你的电子商务事业起步。一个资金自给自足、资本效益高的百万美元电子商务时尚业务可以为你提供美好的生活方式和丰厚的经历。谁知道呢？也许你会最终创造出下一个Donna Karan或Michael Kors。让我们开始吧！
The 1Mby1M Methodology is based on case studies. In each course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana's synthesis of key learnings and incisive analysis add great depth to each discussion.I started one of the Internet's first fashion e-commerce companies in 1999. It was very expensive to do so at the time.Today, an online fashion business can be launched in an extraordinarily capital-efficient manner.There are so many effective e-commerce platforms from Amazon, eBay and Etsy to Shopify and BigCommerce that will allow you to either start selling through their marketplaces or create your storefront for just a few dollars.There are skilled freelancers on sites like Fiverr and UpWork to whom you can outsource some of your business building tasks at a very reasonable price.A bootstrapped, capital-efficient, million-dollar online fashion business is a great asset to build and own, and after that, you can decide to grow it further or not. It is a great place to be and you do not have to be an IT genius to get to that place.Of course, if you are a fashion designer who aspires to launch your own significant fashion brand, you do need additional resources.But, as a starting point, a simple fashion retail business can be built relatively simply.The first skill we recommend to master is bootstrapping. What is bootstrapping? It's what happens when you use your own resources, which you control, to build a business.Learn more about bootstrapping and then you'll be able to cross the first barrier of getting your e-commerce venture off the ground.Online fashion retail is a popular side-hustle for numerous entrepreneurs. It is also a popular home-based business chosen by solo founders. You can get started by selling a product on Amazon or eBay marketplace with very little investment. In my e-commerce courses, we share numerous case studies showing you how. We also have many case studies of much more ambitious efforts at building bigger brands.A bootstrapped, capital-efficient, million-dollar e-commerce fashion business can offer you a wonderful lifestyle and a rewarding journey. And then, who knows? You could end up building the next Donna Karan or Michael Kors. Let's get started!
