|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/fashionstartup/
课程评论：没有评论
课程名称：与Sramana Mitra一起的在线时尚创业案例研究 课程概述：本课程基于1Mby1M方法论，通过案例研究让学生获得与科技创业者、投资者和思想领袖的珍贵对话机会，学习如何建立一个成功的商业模式。Sramana Mitra分享了她在1999年创办互联网首批时尚电商公司时的经验，并强调了今天启动线上时尚业务的资本高效性。现在，随着Amazon、eBay、Etsy、Shopify和BigCommerce等有效的电商平台的出现，创业者可以以极低的成本开始销售产品。此外，Fiverr和UpWork等平台上的自由职业者可以以合理的价格帮助你完成业务建设的任务。 本课程强调自筹资金（bootstrapping）的重要性，教导如何利用可控资源建立业务。线上时尚零售作为许多创业者的副业和独立创始人的热门选择，允许学生在Amazon或eBay等市场上以极小的投资开始销售。课程中将分享大量案例研究，展示如何在电商领域建立可持续发展的时尚品牌。 通过建立一个资本高效、百万美元的电商时尚企业，学生将能够体验到美好生活和丰厚回报的旅程，或许还可以发展成为下一个Donna Karan或Michael Kors。让我们开始这段旅程吧！
The 1Mby1M Methodology is based on case studies. In each course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana's synthesis of key learnings and incisive analysis add great depth to each discussion.I started one of the Internet's first fashion e-commerce companies in 1999. It was very expensive to do so at the time.Today, an online fashion business can be launched in an extraordinarily capital-efficient manner.There are so many effective e-commerce platforms from Amazon, eBay and Etsy to Shopify and BigCommerce that will allow you to either start selling through their marketplaces or create your storefront for just a few dollars.There are skilled freelancers on sites like Fiverr and UpWork to whom you can outsource some of your business building tasks at a very reasonable price.A bootstrapped, capital-efficient, million-dollar online fashion business is a great asset to build and own, and after that, you can decide to grow it further or not. It is a great place to be and you do not have to be an IT genius to get to that place.Of course, if you are a fashion designer who aspires to launch your own significant fashion brand, you do need additional resources.But, as a starting point, a simple fashion retail business can be built relatively simply.The first skill we recommend to master is bootstrapping. What is bootstrapping? It's what happens when you use your own resources, which you control, to build a business.Learn more about bootstrapping and then you'll be able to cross the first barrier of getting your e-commerce venture off the ground.Online fashion retail is a popular side-hustle for numerous entrepreneurs. It is also a popular home-based business chosen by solo founders. You can get started by selling a product on Amazon or eBay marketplace with very little investment. We share numerous case studies showing you how. We also have many case studies of much more ambitious efforts at building bigger brands.A bootstrapped, capital-efficient, million-dollar e-commerce fashion business can offer you a wonderful lifestyle and a rewarding journey. And then, who knows? You could end up building the next Donna Karan or Michael Kors. Let's get started!
