|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/fashion-marketing-research/
课程评论：没有评论
课程名称：时尚市场调研 课程概述： 欢迎参加这门时尚市场调研课程。本课程旨在深入探讨您的时尚市场营销职业发展。我是Nooran Alnassar，一名曾转行至市场营销的建筑师。我拥有市场营销硕士学位，并曾担任数字营销策略师，同时也经营着一家奢侈时尚初创企业。我很高兴能够教授您这门课程，并分享我在市场领域的成功经验。 在本课程中，您将学习市场调研的基础知识、研究设计、抽样方法和技巧，以及如何制作问卷。具体内容包括： 1. 首先介绍市场调研的概念。 2. 概述市场调研过程。 3. 学习数据抽样的基础知识及其类型。 4. 探讨研究设计和问卷设计的技巧。 5. 提供收集数据的具体步骤。 6. 学习时尚预测及市场调研在产品开发中的角色。 学习成果： 通过本课程，您将获得对时尚市场调研的一般理解，掌握如何运用数据和抽样方法的技能。 注意事项： 建议您做好笔记，阅读附带的文章和书籍，并完成作业。 免责声明： 所有呈现的主题均由作者准备。如果您使用了任何课程材料，请注明作者引用。欢迎您对本课程进行评价，并提供反馈！
Welcome to this Fashion marketing research it is designed for you to dig deep in your fashion marketing career.My name is nooran alnassar I am an architect who shifted careers in marketing, I have a master's degree in marketing I also worked as a digital marketing strategist i own a fashion luxury startup. it is my pleasure to teach you this course and share my previous experience in the market by giving you my career outtakes in working both in marketing and fashion.In this Course you will learn basics of the market research, research design, sampling methods and techniques, you will also learn how to create a questionnaire.1. you will be first introduced to marketing research2. you will be introduced to an overview of the marketing research process3. you will learn basics of data sampling and types of data4. you will learn about research design and questionnaire design5. You will have solid steps on how to collect data6. You will learn about forecasting fashion and the role of marketing research in product developmentLearning outcomes: general understanding of fashion market research and how to use data and sampling methodsNotes: its best if you take notes, read articles and books attached, and solve assignments.Disclaimer: All topics presented were prepared by the author.Kindly if you used any of course materials list the author citation.rate this course and give me your feedback!
