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所在平台: Udemy |
课程主页: https://www.udemy.com/course/farming-business-customer-service/
课程评论：没有评论
**课程名称：** 农业企业客户服务 **课程概述：** 本课程探讨了当前农业生产面临的挑战，以及地方社区支持本地种植者和建立直接联系日益增长的需求。课程强调了强大的客户服务对于农业企业的重要性，特别是要满足并超越客户的需求和期望。 课程指出，良好的客户服务需要将其视为一项重要的管理决策，并进行相应的员工培训或聘用专业人员。随着客户需求、愿望和期望的变化，提供优质产品/服务、具有竞争力的价格和便利性始终是关键。此外，课程还强调了非货币成本，如时间成本、健康、环境和道德考量对消费者购买决策的影响。 成功的客户服务人员应具备的特质包括：积极倾听和礼貌回应。课程还探讨了社交媒体在农业企业中的作用，明确其核心目标是增加销售额，而非仅仅追求粉丝数量。为此，建议指定一名活跃且持续负责的账户经理来管理农场的社交媒体。
The world is going through different stages in the production of food and other things such as fertilizer which has affected productivity in the agricultural sector. A lot of localities buy from their farmers to help their farmers business to grow, they also want to support local farmers and have direct interaction with the people producing their food. On the part of the farmers they also want to value this interaction by building a strong customer service to take care of both their potential and loyal customers. The ability of a farm business to meet its customers needs and desires, while consistently exceeding their expectations is very important for the growth of the farm business. There is noway good customer service can be achieved by a farm business unless its become a very important management decision to ensure that customer service is something the company is taking it seriously, then the company must train people to handle customers or employ people who are very knowledgeable in customer service.customers needs, wants and expectations keeps changing, but in all this quality product /service is something very important to customers, the cost and convenience to acquire your product is very important. Let not forget that beyond price, consumers also think about non-monetary cost, such as the cost of their time or perceived health, environmental or ethical cost of buying a certain product. Successful customer service workers listens attentively to customers and answer them politely. The use of social media has change the face of farming business but the overall goal of farm social media is to increase sales not to get more followers, who will not buy from the farm. There should be one account officer responsible for the farm social media, he/she should be very active and consistent.
