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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facilitating-with-the-business-model-canvas/
课程评论：没有评论
课程名称：使用商业模式画布进行引导 课程概述：无论您是创业者、总经理还是顾问，商业模式画布正成为决策企业重要事项和制定具体行动计划的热门工具。在本课程中，您将学习如何提出正确的问题，并促进有效的协作来回答这些问题。在第一部分，您将了解基本概念以及如何在管理者、顾问、系统设计师或创始人等不同角色中使用画布。这一点非常重要，因为画布有很多使用方式，明确意图是实践的起点。 在第二部分，您将学习画布的独立变量——产品/市场契合度，包括如何定义和测试它。这一点至关重要，因为画布中的其他内容应基于您关于产品/市场契合度的假设展开。 在第三部分，您将学习如何将产品/市场契合度分解为具体的客户体验，并结合定性和定量观察。这一过程对于确保您对产品/市场契合度的看法可测试，并在您使用画布时具备实际意义至关重要。 在第四部分，您将了解商业模式类型，以及如何使用画布作为锚点，与其他管理工具（如OKR和敏捷团队章程）结合使用。如果您希望将画布作为持续的工具，以促进对齐并推动自主性，这一点尤其重要。
Whether you are an entrepreneur, general manager, or advisor, the Canvas is emerging as one of the most popular tools for deciding what matters to a business and pairing it with specific focus and action. In this course, you'll learn how to ask the right questions and facilitate the right kind of collaboration to answer them. In Section 1, you'll learn about the basics and how you might use the Canvas in various roles like manager, advisor, systems designer, or founder. This is important because there are a lot of ways to use the Canvas and it's useful to start your practice with some specific intent.In Section 2, you'll learn about the Canvas' independent variable, product/market fit- how to define it and test it. This is important because everything else in the Canvas should follow from your hypothesis on product/market fit. In Section 3, you'll learn about how to unpack product/market fit into specific customer experiences with the Canvas, pairing qualitative and quantitative observations. This is important to make sure your point of view on product/market fit is testable and maps in meaningful ways to your work on the Canvas.In Section 4, you'll learn about business model type and how to use the Canvas to anchor complimentary management tools like OKR's and agile team charters. This is important if you want to use the Canvas as an ongoing tool to help with alignment and facilitate autonomy.
