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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebookads-masterclass/
课程评论：没有评论
课程名称：Facebook广告大师班：完整的Facebook广告课程 课程概述： 您是否想知道如何创建一个有效的Facebook广告？您是否希望获得逐步策略，将每花费的1美元广告转变为至少2美元的利润？如果是这样，这个课程将非常适合您。在这个长达24小时的课程中，我将把您从一个完全的初学者转变为Facebook广告专业人士，并向您展示如何创建Facebook广告、安装像素、设置自定义转化、在线销售产品等诸多内容。 您将在本课程中学习到以下内容： 1. **Facebook页面、个人资料与聊天机器人** - 从基础开始，了解Facebook页面的概念，如何编程聊天机器人，自动回复程序的工作原理，计算自然覆盖率的方法，以及如何影响它。您将获得详细的指导，教您如何在一周内将Facebook页面的点赞数提升到25000。同时，您将学习如何创建可以自动写作和回复消息的人工智能。 2. **Facebook广告、自定义受众与相似受众** - 学习如何设置Facebook广告，覆盖超过50种不同类型的广告和格式，包括旋转木马广告、幻灯片广告、流量广告和转化广告，确保每种广告形式都不遗漏。还将深入探讨自定义受众和相似受众的主题，以提高您的Facebook营销效率。 3. **Facebook像素与自定义转化** - 学习如何安装和测试Facebook像素，如何设置自定义转化，追踪事件（如购买、潜在客户等）。 4. **移动广告、病毒性内容与Instagram营销** - 如果您想知道如何以极少的投入触及成千上万的人群，本节课将为您提供相关知识。您将学习如何拍摄、编辑和设置专业的移动广告，利用病毒性内容营销策略。此外，还将了解Instagram的广告投放。 5. **Messenger营销、聊天机器人与地方商家广告** - 学会使用两款符合GDPR的聊天机器人编程软件，编程自己的复杂聊天机器人，无需编码技能。之后，您将学习如何运行Messenger营销活动，并能够生成高打开率和点击率。这在针对地方、小型以及中型企业时尤为重要，课程中还将提供附加的地方商家广告培训。 6. **Facebook营销代理、业务管理与销售漏斗** - 在课程结束时，您将获得一步一步的指南，教您如何开始、运营和扩展自己的社交媒体营销代理（SMMA）。涵盖与客户的互动、创建和销售数字产品的方法，学会使用Facebook业务管理，并探讨如何有效运营Facebook基础的销售漏斗，从而快速增加数字销售收入。 课程特色： 大部分章节会附带专属案例研究、可下载的文档和工作表、测验等。在完成此课程后，您将能够： - 创建50多种高转化率的Facebook广告及销售漏斗 - 开展各种广告类型，包括互动广告、流量广告、Messenger广告和地方商家广告 - 安装Facebook像素并设置自定义转化、自定义受众和相似受众 - 制定有效的Facebook营销策略，直接锁定目标群体 - 通过专业的A/B测试和分析方法来优化和扩展Facebook广告 - 使用Facebook创意中心分析内容的适用性 - 有效地销售在线商店的产品 - 启动并扩展自己的社交媒体营销代理（SMMA）用于地方商家的广告 - 有效使用Facebook业务管理进行广告投放和组织Facebook页面 还等什么呢？立即报名参加课程，我们在第一节视频见！ 诚挚的， Leon Chaudhari - 讲师
Would you like to know how to create an effective Facebook ad? And would you like to have access to step by step strategies that reveal how to turn 1 dollar spent on ads into 2 dollars or more in profit? Then this is the course for you.In this 24 hours long course, I'll turn you from a complete beginner into a Facebook ads professional and I will be showing you how to create Facebook ads, install pixels, set up custom conversions, sell products online and much more.So what exactly are you going to learn here in this class?Facebook Pages, Profiles & Chatbots - We will start with the absolute basics. What is a Facebook page? How do I program a chat bot? What are autoresponders? How do you calculate organic reach and how can it be influenced? In this section of the chapter you will receive a step by step guide that shows you exactly how I scaled my Facebook page to over 25,000 likes in just one week and how you can too! You will also learn how to create an artificial intelligence that will automatically write and answer messages for you. We will also talk about message sequences, how you can program them into your chat bot and we won't stop here: We will continue with tags, hashtags, app installations for Facebook pages and much more!Facebook Ads, Custom Audiences & Lookalike Audiences - We will now learn about setting up Facebook ads. We will cover more than 50 different kinds of ads and formats, from carousel ads to slideshow ads, from traffic ads to conversion ads, no type or format of a Facebook ad will be left untouched. We will additionally dive deep into the topic of custom audiences and lookalike audiences that will help you make your Facebook marketing more efficient.Facebook Pixel & Custom Conversions - In this part of the course, we will cover Facebook pixels. You will learn how to install and test them, how to set up custom conversions and how to track events such as purchases, leads and much more. Mobile Ads, Viral Content & Instagram Marketing - If you ever wanted to know how to reach hundreds of thousands of people for only a few dollars, then this chapter is for you. In this part of the course, you will learn how to film, edit and set up professional mobile ads that reach millions through viral content marketing strategies. In addition, we will learn more about Instagram and running ads on the platform. Messenger Marketing, Bots & Local Business Ads - You will now learn to program your own sophisticated chat bot with two GDPR-friendly chat bot programming softwares. No coding skills are required. Afterwards, you will learn how to run messenger marketing campaigns and you will be capable to generate high open and click through rates. These skills will be especially helpful when running ads for local and small as well as mid-sized business. In this regard, you will also receive additional training in local business ads. Facebook Marketing Agency, Business Manager & Sales Funnels - At the end of this course, you will receive a step by step guide from me that will lay out how to start, run and scale your own SMMA - a social media marketing agency. We will cover how to deal with clients, how to create and sell digital products, you will learn to use the Facebook Business manager, in order to be capable to run ads for other clients, and we will cover Facebook-based sales funnels that could quickly increase your earnings from digital sales. Most chapters will come with exclusive case studies, downloadable documents and worksheets, quizzes and much more! After completing this course, you will be capable to: Create 50+ kinds of highly converting Facebook ads & Facebook-based sales funnelsKnow how to create engagement ads, traffic ads, messenger ads, local business ads and much moreInstall Facebook pixels and set up custom conversions, custom audiences and lookalike audiencesBe capable to develop your own sophisticated and effective Facebook marketing strategies Figure out your target group and be able to target them directly through FacebookOptimise and scale your Facebook ads through professional A/B split testing and other means of analysisUse the Facebook Creative Hub to analyse the usability of your contentCreate highly converting conversion ads & know how to sell products from your online store effectivelyStart and scale your own SMMA (social media marketing agency) for (local) business adsUse the Facebook Business Manager effectively for running ads & organising Facebook pages What are you still waiting for? Enroll in the course and we will see each other in the first video!Yours sincerely,Leon Chaudhari- instructor -
