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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-retargeting/
课程评论：没有评论
课程名称：Facebook Retargeting Pro (PPC广告) 课程概述： 本课程（最新更新于2015年7月）适合已了解Facebook PPC广告的用户。学完本课程后，您将能够独立设置Facebook重定向广告（网站自定义受众），并自动化广告系列，将您的目标受众重新吸引到您的网站以采取特定行动。 Facebook重定向广告允许您以非常具体的方式定位网站访客。例如： * **在线商店：** 针对未完成购买而离开的访客，展示提醒他们所浏览产品的广告。 * **博客：** 针对未注册邮件列表的读者，提供免费礼品，吸引他们回访并注册。 * **政治活动：** 针对访问过您网站的选民，在选举日投放广告，鼓励他们投票。 * **房地产：** 针对查看过特定房产的访客，投放邀请参加开放日活动的广告。 * **产品/课程发布：** 针对尚未收听免费预览课的已注册用户，提供额外优惠。 重定向广告是Facebook上成本最低、效果最显著的广告形式。虽然过去只有大型企业才能使用，但现在即使是小型企业和个人也能通过DIY方式实现。本课程将在不到一小时的时间内教会您开启第一个重定向广告系列所需的一切知识。课程包含行业特定案例，并会根据学习者的建议更新。 目前包含的行业案例： * 博客 * 活动 * 在线产品发布 * 网页设计师/平面设计师 * 音乐人/乐队 * 政治人物/选举 * 房地产经纪人 * （未来将增加更多案例） 教学大纲：无
-Updated July 2015- If you're already familiar with PPC advertising on Facebook, then you will leave this course knowing how to setup Facebook Retargeting (Website Custom Audiences) on your own website and how to automate advertising campaigns that bring your best target audience back to your webpage to take specific actions. Facebook Retargeting allows you to target visitors to your website in very specific ways. You have an online store and people navigate away without purchasing- you can target them with an ad reminding them about the specific product they were looking at. You write a blogpost that brings people to your website, but they leave without signing up for your email list- you can target them with an ad offering them a free gift if they come back to your site and opt-in. You're a politician and elections are coming up- you can target everyone who's visited your website with an ad on election day telling your supporters to go vote. You're a realtor and there's a property you want to sell- you can target people who look at it on your website with an ad inviting them to an open house. You're launching your online product or class and people have opted-in for a free preview class you've created, but they haven't listened to it yet- you can target specifically the people who haven't yet listened with an additional offer. This technology is the most effective and lowest cost advertising you can make use of on Facebook and has been accessible to larger companies with huge budgets until only recently. Now it's available to even the smallest of businesses and individuals, but only in a DIY format. I've built this course to teach you everything you need in under an hour to get started with your first campaign. I've included industry-specific examples, and will add any others that participants suggest. Currently these ones are available: Facebook Retargeting for blogs Facebook Retargeting for events Facebook Retargeting for online product launches Facebook Retargeting for web designers & graphic designers Facebook Retargeting for musicians & bands Facebook Retargeting for politicians & elections Facebook Retargeting for real estate agents & realtors More to come.
