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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-messenger-marketing-automation/
课程评论：没有评论
课程名称：2022年Facebook Messenger营销自动化 课程概述： 每月有13亿人使用Facebook Messenger，Messenger营销的打开率比电子邮件营销要高70%。为什么会这样？用户参与的动态正在迅速变化，用户不再希望接收大规模生产的消息，而是渴望个性化、一对一的互动，并希望能够得到即时响应。本课程旨在全面解析Facebook Messenger的各个组成部分，帮助您制定逐步的Messenger营销策略。 课程特色： 本课程非常注重实践，您需要在每个模块中付诸行动。内容丰富，提供了案例研究、工具和框架，帮助您在一周内制定出一份完善的Messenger营销路线图。课程结构由行业领导者设计，他们在全球培训和指导了超过5000名学生和商业领袖。 课程成果： - 从零开始建立Messenger营销策略 - 学会使用ManyChat构建Messenger聊天机器人 - 开发具有良好打开率和点击率的后续序列 - 将Messenger营销整合到整体营销策略中 - 有效进行“对话式销售” - 在您的网站上嵌入Messenger聊天机器人 支持您的项目： 在课程中，如您对某个主题有疑问、问题或反馈，欢迎随时联系我们。我们将乐意为您提供帮助。如果在实践中遇到困难，我们将竭诚支持您解答疑问，确保每位学员顺利学习。 祝您学习愉快！
Course Brief & Learning Goals1.3 billion people use Facebook Messenger each month and interestingly Messenger marketing leads to a 70% better open rate than email marketing.Why?The dynamics of user engagement are changing drastically. Users don't want to consume or respond to mass-produced messages, rather, they want personal, one-on-one engagement and that too with an immediate response.In this course, we tried to capture each and every component of Facebook Messenger that can help you create a step by step blueprint of your messenger marketing strategy. Our team researched the internet thoroughly, took a deep dive into all the available resources & courses on messenger marketing, and designed a crisp, action-oriented course for you.Learn by doing itThe course is crafted in such a way that you will have to act upon each of the modules. The content is rich enough to help you with examples, case studies, tools, and frameworks and it will enable you to devise a full-proof messenger marketing roadmap within a week. The course structure is designed by industry leaders who have trained and mentored over 5000 students and business leaders globally.Course outcomesBuild a messenger marketing strategy from scratchLearn to build a messenger chatbot using ManyChatDevelop follow-up sequences with excellent open and clickthrough ratesIntegrate Messenger marketing into the rest of your marketing strategyLearn how to do "conversational selling" effectivelyEmbed Messenger chatbot on your websiteSupport with Your Live ProjectsIn case you have any doubts, questions, or feedback on the course, please feel free to get in touch. I will be happy to help. During the course, if you face any difficulty in understanding any particular topic or face any issue implementing it practically, I am happy to support you by clearing all your doubts and questions throughout the curriculum. Happy Learning!
