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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-messenger-bots-for-lead-generation/
课程评论：没有评论
**课程名称：** 如何利用Facebook Messenger机器人进行潜在客户开发 **课程概述：** 本课程将指导您如何利用Facebook Messenger自动与您的粉丝和客户互动，从而为您的企业带来更多潜在客户和销售。Facebook Messenger的最新功能允许软件开发者使用Facebook API创建Messenger机器人。 **核心内容：** * **Messenger机器人的应用：** 演示如何使用Messenger机器人自动回复用户消息，例如在用户评论或发送消息索取电子书时，机器人可以自动发送包含下载链接的回复。 * **潜在客户转化：** 将主动联系您的用户转化为潜在客户，并可以通过广播功能向这些用户发送营销信息。 * **强大的营销工具：** 将Facebook Messenger打造成一个强大的营销工具，用于与受众和粉丝互动。 * **机器人功能介绍：** * 设置消息序列。 * 根据特定关键词（如“是”或“否”）进行自动回复。 * 在网站上嵌入实时聊天功能。 * 自动安排广播消息。 * 提供受众洞察和消息打开率数据。 * 支持包含图片、文本、按钮或链接的操作号召(Call to Action)。 **总体而言，** 本课程强调在2017年，设置Facebook Messenger机器人是建立粉丝群的绝佳方式。
In this course I'm going to walk you through how you can utilize the Facebook messenger to start generating more leads and sales for your business.Facebook has recently made a lot of changes to the messenger tool and now allows software developers to use the Facebook API to create Facebook messenger bots.These bots can be utilized with your Facebook pages to automatically interact with your fans and customers.For example, if you create a post offering to give away a free eBook and someone sends you a message or comments on your post the bot can automatically follow up with a message and a link to download the eBook.Once a user has messaged you they have essentially turned into a lead. You can now send broadcasts to all of the people whom have messaged you before. This more or less turns Facebook messenger into a very powerful marketing tool you can use to engage with your audience and fans.Some additional features of these software tools might include:Setup sequences of messagesResponses based on specific words "yes" or "no"Embedded live chat on your websiteAuto-schedule broadcast messagesAudience insights and open ratesInclude call to actions with images, text, buttons or links. Setting up a Facebook messenger bot is an absolute awesome way to start building your following in 2017.
