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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-marketing-for-self-published-authors/
课程评论：没有评论
**课程名称：** Facebook营销助力自出版作家 **课程概述：** 本课程将教授您一套成功的营销框架，帮助自出版作家吸引目标读者、建立社群并最终实现书籍销售增长。课程重点关注如何**零预算**建立品牌在线社群/平台，围绕书籍吸引目标读者，从而带来销售和长期收入。 **核心内容：** * **建立Facebook群组：** 学习如何设置一个吸引人的Facebook群组。 * **引流策略：** * 从其他群组引流。 * 创建“诱饵磁石”（Bait Magnets），吸引潜在读者。 * 收集电子邮件地址，建立读者列表。 * **内容与权威性：** * 将您的书籍与相关类别和关键主题进行匹配（模块一）。 * 确立您在特定领域的权威性。 * 创建有效的行动号召（Call-to-Actions）。 * **用户转化：** 将吸引到的观众转化为付费客户（模块三）。 * **长期增长：** * 重复运用模块二（吸引和增长目标读者）和模块三（用户转化）的策略，以持续壮大社群和实现销售。 * 探索战略合作，与其他自出版作家做出区隔（模块四 - 奖励模块）。 **课程结构：** 课程分为四个模块，建议按顺序学习，其中模块二和模块三是持续优化的关键。 * **模块一：** 书籍定位与主题映射。 * **模块二：** 吸引和增长目标读者（预计一周完成）。 * **模块三：** 将粉丝转化为付费客户（预计两到三周完成）。 * **模块四：** 战略合作（奖励模块）。 **课程目标：** 通过学习本课程，您将获得实用的模板、工作簿和工作流程，指导您系统性地进行Facebook营销，实现书籍销售和长期盈利。 **成功要素：** 课程强调通过建立一个围绕书籍的品牌在线社群，精准定位并吸引理想读者，从而实现流量的自动化引入和用户转化。
In this course, I'll explain the framework that many successful authors have used to drive traffic and engage with their target audience. We'll cover topics like setting up a Facebook group, driving traffic from other groups, creating bait magnets, capturing email addresses, and implementing effective call-to-actions. I'll also discuss how to establish yourself as an authority figure in your niche and drive traffic to your Facebook group. Once you have everything in place, driving traffic and converting your audience into paying customers will become automatic. The main objective of this course is to generate sales and long-term revenues from your book starting on a zero budget. We'll achieve this by building a branded online community/platform around your book, targeting your ideal readers. Throughout the course, you'll have access to templates, workbooks, and workflows to guide you. The course is divided into four modules, and I recommend completing them in order. Module one focuses on mapping your book to relevant categories and key topics, while module two is about attracting and growing your target audience. These two modules can be completed in about one week. Module three is crucial for converting your audience into paying customers, and it may take around two to three weeks to complete. Finally, module four is a bonus that explores partnerships to set yourself apart from other self-publishing authors. Modules two and three are the ones you'll be focusing on repeatedly, as you continue to grow your audience and convert them into paying customers. Get ready to make progress and achieve your book's success!
