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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-marketing-for-beginners/
课程评论：没有评论
课程名称：初学者的Facebook营销 课程概述： Facebook营销是一种在Facebook平台上推广品牌和维护品牌存在的实践。它既包括有机（免费）发布和互动，也包括付费或“提升”的帖子。对于刚开始接触Facebook营销的初学者，你可以通过Facebook广告来增强你的社交媒体营销活动。Facebook广告允许你针对特定的受众，以确保你的广告能够传达给正确的人群。此课程将帮助新手Facebook广告主有效地创建、预算、投放和管理Facebook广告。 本课程将带你了解基础知识，包括设置账户、理解广告结构以及使用广告管理工具。我将向你展示如何明智地进行关键的投放和预算决策。你将学习如何设置商业管理工具（Business Manager），并使用广告管理工具（Ads Manager）创建和管理你的Facebook广告。 课程主题包括： - 什么是Facebook营销 - Facebook营销的好处 - 创建Facebook广告所需的工具 - 选择营销目标 - 选择目标受众 - 广告投放位置选择 - 广告格式选择 - 基本广告术语 - 什么是商业管理工具 - 如何设置商业管理工具 - 如何删除商业管理工具 - 如何设置支付 - 如何查看通知 - Facebook广告的精准定位 - Facebook广告结构 - 广告管理工具的使用 - 如何在广告管理工具中创建广告的部分 - 提升广告效果的技巧 - 理解Facebook广告类型 - 如何设置Facebook广告账户 - 识别和精准定位主要受众 - 确定广告预算 - 撰写Facebook广告文案 到课程结束时，你应该掌握足够的实用技能，以便能够创建自己的Facebook广告。
Facebook marketing is the practice of promoting a brand and maintaining its presence on Facebook. Facebook marketing refers to both organic (free) postings/interactions, and paid, or "boosted" posts.Are you a beginner to Facebook marketing ? You can amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, budget, place, and manage Facebook ads.This beginner Facebook marketing course takes you through the basics: setting up an account, understanding ad structure, and using the Ads Manager tools. I will shows you how to make critical placement and budget decisions wisely. You will learn how to setup Business Manager and and use ad manager to create and manage your Facebook adverts.Topics include:What is facebook marketingBenefits of facebook marketingWhat you need to start creating facebook adsChoosing your marketing goalsChoosing your audienceWhere to place your adsChoosing your formatsBasic advertising terminologyWhat is Business ManagerSetting up Business ManagerHow to delete Business ManagerHow to setup paymentsHow to review notificationsHow to targets your ads on facebookFacebook advertising structureFacebook Ads ManagerCreating ads in ads manager part Tips for improving your adsUnderstanding Facebook ad typesSetting up an advertising account with FacebookIdentifying and targeting your primary audienceChoosing a budgetWriting Facebook adsBy the end of the course you should have acquired enough useful skills to create your own Facebook ads.
