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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-marketing-dont-spend-on-ads-increase-organic-reach/
课程评论：没有评论
课程名称：Facebook 营销：不花广告费，提升自然传播 课程概述： 在现代的社交媒体环境中，许多企业都面临着Facebook页面帖子可见度低、互动率不足等问题。这些问题源于Facebook的算法变更，使得品牌的自然传播率不断下降。然而，Facebook自然传播并没有消亡，真正的问题在于许多市场营销人员未能遵循Facebook的规则。Facebook希望其新闻推送能够为每位用户提供个性化的内容，以确保他们看到重要的故事。 本课程将深入探讨Facebook新闻推送算法的运作机制，并提供逐步指导，帮助您调整策略以提高帖子在新闻推送中的排名，实现更高的自然传播率。课程内容包括： 1. 理解Facebook新闻推送算法：了解算法如何筛选和展示内容。 2. 优化Facebook商业页面：学习如何进行搜索引擎优化，让您的页面在搜索结果中排名更高，以吸引感兴趣的受众。 3. 增加互动率：采取有效的方法提升页面帖子的互动，从而提高自然传播。 通过实施这些策略，您的Facebook商业页面将吸引更多有兴趣的受众，增加每日自然点赞数，最终实现有效的Facebook营销。
Facebook Marketing organicallyYou will be definitely getting frustrated with how low your Facebook page post visibility is? Not getting the reach and engagement you think your content deserves? You will also Want to see more engagement from your fans but you are unsure where to start? These are common complaints from businesses that are trying to harness the power of Facebook, but finding it difficult to locate that elusive power.You might know that Facebook does not show your post in the news feed to all those people who are connected with your page, but It show it to a very small percentage of itWay back in 2012, organic reach on Facebook was at an all-time high of 16%, this was down to 6.5% in 2014, and since changes to Facebook's algorithm this year, brands are seeing organic reach even more lower.And at this point marketers start saying that Facebook organic reach is dead, which is wrong, Facebook organic reach is not dead but the marketers are going against the rules of Facebook that is why their organic reach is going lower and lowerFacebook says that The goal of News Feed is to deliver the right content to the right people at the right time so they don't miss the stories that are important to them. And Facebook says that Ideally, we want News Feed to show all the posts that people want to see in the order they want to read them.And for this purpose Facebook have designed an algorithm to filter posts for showing in the news feed of each individual because Facebook cares about each individual and their experience on Facebook. Every single person sees an aggregation of all the posts from personal connections like friends, people they are following, pages they have liked and groups they are a member of. On average each person can receive over 3000 pieces of news each daily. It is impossible for all these news stories to be seen in the news feed so Facebook news feed algorithm helps out by filtering.Now if you follow the Facebook news feed algorithm rules so your post will rank higher in those 3 thousand pieces of news each daily and hence Facebook will show your post to your audience in their news feed Facebook's news feed algorithm filters posts based on many factors, and beside Facebook news feed algorithm there are some more important things that effect the visibility of your post in the news feed of your audienceSo in this course we will discuss step by step that how the Facebook news feed algorithm works, and how to adjust to the algorithm, how to create post that get more organic reach and all the important things that effect the organic reach of your post on Facebook.Organic Facebook Marketing trickTo increase your organic reach on Facebook you will need to get engagement on your page posts and you will get engagement then when your audience are interested in your business, and getting interested audience on your Facebook business page is only possible when your page is search engine optimized because a search engine optimized page appear in the search results when someone search for it, now if some one is searching for your business on Facebook and Facebook show them your page in the search results so that way you will get interested audience on your page, and interested audience on page mean more engagement and more engagement lead to more reach, so in the first section of this course you will learn how to make your Facebook business page fully search engine optimized, once your page is optimized you will see daily hundreds of organic likes on your page, and at the end of the day your Facebook marketing will be effective.
