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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-marketing-and-facebook-advertising-course/
课程评论：没有评论
课程名称：Facebook营销 - 如何每周接触200万人 课程概述： 许多人为自己的企业创建Facebook页面，但不确定该发布什么内容以获得观众的最大互动，同时也难以持续吸引新关注者。合理的Facebook营销计划能够帮助您发展业务，证明您提供的产品或服务是人们所需要的。本课程旨在回答您的所有问题，并展示如何每周接触数百万人。您将学习如何利用Facebook为您的网站带来更多流量并提高转化率，使用Facebook广告工具以最有效、最高效的方式进行营销。 在本课程中，您将获得许多数字营销人员不愿分享的免费Facebook营销方法。您将学习如何与关注者保持一致的互动，以及如何在Facebook上为您的企业做广告以助其成长。 课程内容： 在简要介绍课程及讲师后，您将深入学习如何设置您的第一个Facebook页面。内容涵盖从选择能真正脱颖而出的名称，到添加合适的头像和封面图片以产生最大影响。您还将学习如何为其他社交媒体渠道添加标签。接下来，您将发现如何寻找高质量、病毒式内容进行发布，包括视频和链接，并学习如何安排发布以获得最佳效果。 当您准备好后，将进入有效的营销策略，帮助您的Facebook页面尽可能多地吸引观众。您将学习如何快速获得首批1000个点赞，以及如何利用Facebook小组和活动。由于Facebook提供了一整套营销工具，您将学习如何针对目标受众创建有效广告，并学习如何运行、测试和调整广告，以获得所期望的结果。 完成本课程后，您将掌握在Facebook上获得卓越成果所需的所有工具和技巧，并能够利用这个广受欢迎的社交媒体平台来建立和扩展您的业务。
Many people create Facebook pages for their business, but they aren't sure what content to post in order to get the most interaction from their audience. And they also struggle with attracting new followers consistently. The right Facebook marketing plan can help you grow any business by proving that you have the products and/or services that people not only want, but also need. This course is designed to answer all of your questions and show you how to reach millions of people each week. You'll learn how to use Facebook to drive more traffic to your website and increase conversions. Use Facebook's Advertising Tools in the Most Effective & Efficient Manner Throughout this course, you'll gain access to free Facebook marketing methods that most digital marketers don't know about and don't want to share with you. You'll learn how to create consistent engagement with followers on your Facebook page, and how to advertise your business on Facebook to help it grow. Course Content After a brief introduction into this course and its instructor, you'll dive right into how to set up your first Facebook page. You'll cover everything from choosing the right name that will truly stand out, to adding the right profile photo and cover image to make the biggest impact. You'll even learn how to add tabs to your other social media channels. Next, you'll discover how to find high quality, viral content to post, including videos and links, and you'll learn how to schedule your posts for the best results. When ready, you'll move on to effective marketing strategies that will get your Facebook page in front of as many people as possible. You'll learn how to get your first 1,000 likes quickly, as well as how to use Facebook Groups and Events to your advantage. Because Facebook offers its own set of marketing tools, you'll cover how to create an effective ad with your target audience in mind. You'll then learn how to run, test, and tweak your ads to always get the results you want. By the time you complete this course, you'll have all of the tools and techniques necessary to achieve incredible results on Facebook. You'll be able to use this hugely popular social media site to build and expand your business.
