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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-instagram-marketing-design-course-with-figma/
课程评论：没有评论
**课程名称：** Instagram & Facebook 营销课程 **课程概述：** 本课程将教授如何设计精美且有效的 Facebook 和 Instagram 营销活动。课程将重点介绍如何利用 Figma 这款领先的设计软件，从零开始创建图片广告、轮播广告以及产品展示广告，并撰写广告文案和选择合适的行动号召。此外，课程还将涵盖 Facebook 广告创作者工具的使用，以及如何发布广告。 **目标学员：** * 对数字营销感兴趣，不知从何入手的新手营销人员。 * 希望通过在线广告吸引更多客户的企业家。 * 寻求提升设计技能的中高级营销人员，以承接更大客户或提高服务收费。 * 希望成为自由职业营销人员以赚取收入的人。 * 对营销职业道路感兴趣并希望进入新职业生涯的人。 **学习目标：** * 掌握营销和设计有效 Facebook & Instagram 营销活动的基础知识。 * 能够独立创建图片广告、轮播广告、撰写 ad copy 和设计产品广告，以吸引潜在客户。 **先决条件：** * 一台电脑和网络浏览器。 **讲师介绍：** Nima Tahami 是一位企业家和设计师，拥有超过 11 年的设计和开发经验，曾为客户和初创公司设计过数十个移动应用和 Web 应用。他的初创公司 ShiftRide 曾获得 Forbes 报道。Nima 在市场营销领域拥有 6 年以上的领导经验，为初创项目创建了数百个观看次数上十万的有效在线广告。 **课程内容：** 课程分为 4 个主要部分和 1 个奖励部分： 1. **Figma 入门：** 讲解 Figma 的优势、注册、基础功能、创建框架和形状。 2. **创建单图 Facebook 广告：** 学习浏览广告素材、查找免费资源、撰写文案、添加文本、选择行动号召。 3. **创建多图轮播广告：** 学习创建轮播广告、添加品牌元素、使用原型浏览广告、添加客户评价和设计标题。 4. **设计精美产品展示广告：** 学习设计独特背景图、使用 Figma 插件、添加产品模型、创作公司标语、并将产品广告转化为轮播格式。 5. **奖励部分：Facebook 广告创作者基础：** 了解 Facebook 广告管理器、选择广告目标、设置广告系列、广告组、添加广告以及发布工具。 **学习成果：** 完成本课程后，学员将能够设计和发布有效的 Facebook 和 Instagram 营销活动，并具备独立创建各类广告的能力。
In this course, you will learn how to design beautiful & effective marketing campaigns that can be used for Facebook & Instagram advertising. As an added bonus, we'll explore the Facebook Ads creator tool and learn how to publish our ads.All of this will be done with the help of Figma. A leading design software, helping teams and individuals create designs faster and more efficiently. Figma is free and you can use it right on your web browser, on Mac and Windows.Is this course for you?You're in the right place if any of these apply to you:You're interested in digital marketing and not sure where to startYou're a beginner-level marketer looking to learn more about Facebook & Instagram advertisingYou're an entrepreneur with a business offering and want to attract more customers to your product or service using online ads.You want to brush up your design skills as an intermediate or expert level marketer to take on bigger clients or charge more for your services.You're interested in earning income as a freelance marketer.You simply want to enter a new career path, and marketing has interested you.By the end of this course:You will have learned the fundamentals of marketing and designing effective marketing campaigns for Facebook & Instagram. You will be able to create image ads, put together carousel ads, write ad copy, and design product ads all from scratch to attract potential clients for your business or your clients'.What do I need?This course is for both beginners & intermediate-level marketers looking to expand their skills. All you need is a computer and a web browser.About your instructor:This course is taught by entrepreneur & designer Nima Tahami. Nima has more than 11 years of experience designing and developing dozens of mobile apps and web apps for both clients and startups of his own. Nima's current startup, ShiftRide, has been covered in many news outlets, including Forbes, where his app was highlighted for its ease of use. Nima's lead the marketing for startups and projects for 6+ years, creating dozens of effective online ads, with hundreds of thousands of views for them.Nima has created this course to help people get into the marketing industry and learn how to put together effective marketing campaigns. Design is part of the foundation of many things from great products & websites to great advertisements and everything in between. Nima has also designed and developed an open-source iPhone development library by the name of FCAlertView, helping 350,000+ app developers use beautiful customizable alert prompts within their applications.Course Overview:The course is broken down into 4 main parts + a bonus: Learning all about Figma, Putting Together a Singe-Image Facebook Ad, Creating a Muti-Imaged Carousel Ad, and Designing a Beautiful Product Showcase Ad. The bonus section will cover the basics of Facebook's Ads Creator and how to publish ads from start to finish using this tool. Here's the breakdown of the 5 parts:Learning All About Figma:Understanding why Figma is greatSigning Up for FigmaGoing over the basics of the softwareCreating Frames and ShapesPutting Together a Singe-Image Facebook Ad:Browsing Sample Facebook Ads to Get InspirationFinding Free Resources to Use ImagesWriting the Ad CopyAdding Text to Our AdsPicking the Right Call-to-ActionCreating a Muti-Imaged Carousel Ad:How to Create Carousel AdsAdding Branding to Our AdsUsing Prototyping to Browse our Carousel in FigmaAdding Customer TestimonialsLearning How to Write HeadlinesDesigning a Beautiful Product Showcase AdLearning How to Design a Unique Background ImageExploring Figma Plugins to Help us with BackgroundsAdding a Phone MockupComing up with a Company SloganTurning our Product Ad to a Carousel Type AdLearn the Basics of Facebook's Ads CreatorLearning about the Facebook Ads ManagerPicking Campaign ObjectivesSetting up an Ad CampaignSetting up an Ad SetAdding an Ad to our CampaignPublishing ToolsSo what are you waiting for?Let's get started learning how to design effective marketing campaigns using Figma and take our marketing skills to a whole new level together.
