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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-instagram-ads-marketing-for-beginners/
课程评论：没有评论
课程名称：2022年初学者Facebook与Instagram广告 概述：本课程将逐步教您如何从零开始设置您的第一次Facebook广告活动，为您的业务开辟新的增长渠道。Facebook的广告平台复杂，对初学者来说，如何开始是一项严峻的挑战，犯错误的代价很高。网络上有许多自称专家的人，提供矛盾的建议，让您很难判断该相信谁和什么信息。八年前，我自己学习了Facebook广告，发现其潜力巨大，但也可能浪费您无数的时间和精力，但其实不必如此。因此，我创建了这个课程。我将八年的经验（其中三年在Facebook工作）、错误和学习整合成这门直截了当的培训课程。通过本课程，您将学习到以下内容： 1. 连接Meta广告平台：在运行广告之前，了解整个生态系统及Facebook/Instagram/Messenger/Whatsapp如何融入Meta的整体布局至关重要。 2. 设置页面和账户的逐步指导：这是有效运行广告的重要前提，我将一步步指导您设置商业套件、广告账户、Facebook和Instagram页面以及付款设置，从而为使用广告管理器（比手机应用内投放广告强大得多的广告平台）做好准备。 3. 创建并启动您的第一次Facebook与Instagram广告活动：我将一一带您亲自操作，分享我创建和运行第一次Facebook/Instagram广告活动的蓝图。 此外，您还将立即获得三个附加福利： - 福利#1：使用Canva制作广告：我将教您如何使用我最喜欢的广告创建工具Canva制作第一张广告。您将学习如何利用模板轻松、经济、快速地制作广告。 - 福利#2：PDF游戏手册：下载课程中所有内容的手册，方便您在课程期间或之后进行打印或参考。 - 福利#3：活动构建框架：我为您构建的框架，帮助您规划第一场广告活动的关键要素，此文档将提供下载并附有有效使用的说明，使您更轻松地设置广告活动，避免成本高昂的错误。 本课程适合任何希望提升社交媒体广告技巧的初学者。
In this course, I'll teach you step-by-step, how to setup your first Facebook ad campaign, from scratch, unlocking a new stream of growth for your business. Facebook's ad platform is complex, and knowing where to begin is a serious challenge. Mistakes are costly. There are many self-reported experts out there, providing conflicting advice. Figuring out who and what info to trust is frustrating and demoralizing. 8 years ago, I taught myself Facebook ads, and discovered that it has the potential to cost you countless hours and endless effort. But it doesn't need to.That's why I built this course.I've consolidated 8 years of experience (3 years as a Facebook employee), mistakes, and learnings, into this straight-to-the-point training. I'll take you through exactly what you need to know to run your first Facebook/Instagram ad campaign.Through this course, you'll: Learn how to plug in to Meta's Ad Platform: Before running ads, it's critical that you understand the ecosystem as a whole, and how Facebook/Instagram/Messenger/Whatsapp fit into Meta's bigger picture.Get step-by-step instructions for setting up your Pages and Accounts: A critical precursor to running ads effectively - I'll take you through the step-by-step process for setting up your business suite, ad account, Facebook & Instagram pages, and payment settings, so that you're ready to use Ads Manager - the ad platform that is significantly more powerful than running ads in-app on your phone. Create and launch your first Facebook & Instagram ad campaign: I'll walk you through, step-by-step, my blueprint for how you can create and run your first Facebook/Instagram ad campaign. You'll also get immediate access to these 3 bonuses, included in your enrollment: Bonus #1: Build ads using Canva: I'll teach you how to build your first ads using my favourite ad creation tool: Canva. You'll learn how to make ads from templates, easily, affordably, and quickly. Bonus #2: PDF Playbook: Get a downloadable playbook document of everything included in this course, for you to print out or reference during/after the course. Bonus #3: Campaign Building Framework: A framework I've built to help you map out key pieces of your first campaign(s) - this document will be provided for download as well as instructions on how to use it effectively, making it significantly easier to setup your campaign and avoid costly mistakes.
