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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-conversion-api-setup-using-gtm-on-wordpress-site/
课程评论：没有评论
**课程名称：** Facebook Conversion API & GA4 服务器端跟踪 WordPress **课程概述：** 本课程旨在帮助您掌握使用 Google Tag Manager（GTM）实施 Facebook Conversion API (CAPI) 和 Google Analytics 4 (GA4) 服务器端跟踪的关键技能。无论您是现代营销人员还是开发者，本课程都将帮助您更准确地收集访客数据，并优化在 Facebook 和 Google 等平台上的广告效果。 **为何学习服务器端跟踪？** 随着 iOS 14/14.5 以及 Safari 和 Firefox 等浏览器 ITP（Intelligent Tracking Prevention）限制的更新，浏览器端跟踪日益受到影响。服务器端跟踪通过 Facebook 的 Conversion API 和 GA4 提供了一个强大的解决方案，能够绕过浏览器限制，确保更可靠的数据收集，从而实现更好的广告优化和分析。 **您将学到：** * 安装和配置 Google Tag Manager。 * 在 Meta Business Suite 中验证您的域名。 * 为浏览器端跟踪设置 Facebook Pixel。 * 实施标准事件，例如“浏览内容 (View Content)”、“添加到购物车 (Add to Cart)”、“发起结账 (Initiate Checkout)”和“购买 (Purchase)”。 * 通过 STAPE 配置 Conversion API 以实现服务器端跟踪。 * 处理事件去重，确保数据报告的准确性。 * 为浏览器端和服务器端设置潜在客户 (Lead) 和自定义事件 (Custom Events)。 * 使用您的子域名创建自定义服务器容器 URL。 * 实施 GA4 eCommerce 服务器端跟踪。 * 以及许多额外的技巧！ **目标学员：** 如果您对 Facebook Business Manager、Facebook Pixel 或 Google Tag Manager 有基本了解，本课程将非常容易上手。 **所需条件：** 一个 WordPress 电子商务网站用于练习。 **为何选择本课程：** 课程将每个概念分解为简单、可操作的步骤，确保您可以轻松跟上。在学习过程中遇到任何问题，讲师随时提供帮助。 加入课程，解锁服务器端跟踪的全部潜力，助力您的电子商务成功！ - Ariful
This course is designed to equip you with the essential skills to implement Facebook Conversion API (CAPI) and Google Analytics 4 (GA4) server-side tracking using Google Tag Manager. Perfect for modern marketers and developers, it will enable you to collect accurate visitor data and optimize your ad performance on platforms like Facebook and Google.Why Learn Server-Side Tracking?With browser-side tracking increasingly affected by updates like iOS 14/14.5 and ITP restrictions from browsers like Safari and Firefox, server-side tracking has become crucial. Facebook's Conversion API and GA4 offer a robust solution by bypassing browser limitations, ensuring more reliable data collection for better ad optimization and analytics.What You'll Learn:Installing and configuring Google Tag Manager.Verifying your domain in Meta Business Suite.Setting up Facebook Pixel for browser-side tracking.Implementing standard events like View Content, Add to Cart, Initiate Checkout, and Purchase.Configuring Conversion API for server-side tracking via STAPE.Handling event deduplication for accurate reporting.Setting up Lead and Custom Events for both browser and server.Creating a custom server container URL using your subdomain.Implementing GA4 eCommerce server-side tracking.Plus, many additional tips and tricks!Who Is This Course For?If you have basic experience with Facebook Business Manager, Facebook Pixel, or Google Tag Manager, this course will be easy to follow.What You'll Need:A WordPress eCommerce website to practice.Why Choose This Course?I've broken down every concept into simple, actionable steps to ensure you can follow along effortlessly. If you encounter any challenges, I'm always here to assist you.Thank you for considering this course, and I can't wait to guide you on this exciting journey!Enroll now and unlock the full potential of server-side tracking for your eCommerce success!- Ariful
