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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-and-instagram-ads-course/
课程评论：没有评论
**课程名称：** 使用广告将电商商店规模化至六位数收入 **课程概述：** 本课程旨在帮助商家利用 Facebook 和 Instagram 广告，在增加收入和获取首批客户方面取得成功。课程内容基于超过8年的广告投放经验，涵盖了为各规模电商品牌（包括 Saweetie、Home Chef、Appsumo 等知名品牌）成功投放广告的策略和案例，累计广告支出超过2.5亿美元。 **核心内容：** * **广告投放策略：** 教授通过 Facebook 和 Instagram 广告来提升电商商店收入和客户获取的实战技巧。 * **成功指标：** 涵盖了衡量广告和店铺成功的关键指标，帮助学员了解自己应达到的基准。 * **盈利能力分析：** 提供单位经济效益计算器，帮助学员确保营销和生产成本与收入相匹配，从而为店铺的成功打下基础。 * **行业认可的教学方法：** 课程内容曾在多个知名平台（如 Shopify、Growth Hackers、AdWorld、Lurn）的会议、课程和课堂上进行过教学，价值不菲。 * **互动支持：** 为学员提供提问和获取广告反馈的机会，强调创意和优惠对广告投资回报率（ROAS）的重要性。 * **复用案例：** 提供大量可供学员直接参考和复制的广告案例。
This course was designed to help store owners generate more revenue and first-time customers using Facebook and Instagram ads.All the tactics and examples used have been from 8+ years of running ads for small to large eCommerce brands (A combined $250+ million in positive ad spend across hundreds of brands).These strategies were developed while scaling brands like Saweetie, Haculla, Pleasures, By Samii Ryan, Topaz Labs, Home Chef, Happy Wax, MyIntent, Joovv, Suavs, Vitamin A, Appsumo, Skinn, and many more..The course will also cover the ad and store metric benchmarks you should be hitting to be successful. In the bonus slides section, there is also a unit economics calculator that will make sure your marketing and production costs are aligned with your revenue to set your store up for success. The learnings and tactics in this course have been taught at conferences, via courses, and in classes costing $100's of dollars (Shopify, Growth Hackers, AdWorld, Lurn, and many more).This course will also give you access to ask questions get feedback on ads. This is vital as having the right creative and offer can be a make or break when it comes to your ROAS (return on ad spend). There will also be a bunch of examples that you can copy.
