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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-advertising-for-beginners-start-your-dream-business/
课程评论：没有评论
课程名称：初学者的Facebook广告（最新2022方法） 课程概述：本课程的视频都是在2022年iOS 14更新后制作的，因此您将学习到2022年最新的Facebook广告投放流程。无疑，Facebook是当前增长业务的首要平台，因为Facebook广告是接触目标受众的最便捷、最经济和最有效的方式。无论您拥有何种类型的业务，只要有产品或服务要向客户销售，Facebook广告都是理想选择。 在本课程中，我将教您Facebook广告的运作方式，以及如何利用它来启动或发展您梦想中的业务。作为一名企业家，我的成功完全归功于Facebook广告的力量。刚开始我的业务时并没有太多资金，只是一些来自前工作的储蓄，但这足以让我启动和发展我的摄影事业，因为Facebook广告既经济又有效。 课程将从头开始，首先了解Facebook广告的本质。接下来我会指导您完成Facebook广告所需的设置，包括从零开始创建广告账户，并进行全面设置。然后，我们将创建和设置重要的Facebook像素，并在我们的网站上设置，同时使用2022年最新的方法创建转化事件。 一旦完成所有设置，我将向您展示我创建完美转化广告的具体方法，包括理想的受众规模、完美的广告图像等。我还将教您如何使用Canva创建Facebook广告图像。 接下来是分析部分，Facebook广告最强大的功能之一是监控和衡量广告的每一个方面。您将学习重要指标，如点击率（CTR）、每次点击成本（CPC）、覆盖人数和展示次数等，以便了解哪些广告效果好，哪些效果不好，从而有效利用Facebook广告投资。我还会告诉您在投放Facebook广告时应达到的具体基准。 除此之外，我们还将进入重定向广告的世界。您将学习如何使用网站流量、客户列表等创建自定义受众，以便将广告展示给已经与您的业务互动的人群。我还将展示相似受众的优势，帮助您将Facebook广告提升到新的水平。 学习这些内容将极大增强您的信心，激励您的创业精神，让您意识到其实创业并没有那么困难。即使您不是正在创业的个人，本课程仍然可以帮助您在数字营销或自由职业生涯中获得成长。 我期待着有机会教授您这一改变生活的技能，并在课程中见到您。
IMPORTANT - All the videos in this course have been made AFTER the iOS 14 update that affected Facebook ads in 2022. So what you get in this course is the LATEST 2022 process of running Facebook ads!There is no doubt that Facebook is currently the number one platform to grow your business. And this is solely because Facebook advertising is the most convenient, most economical and most effective way to reach out to your target audience.It doesn't matter what type of a business you have. As long as you have a product or service that you want to sell to your customers, Facebook advertising is the thing to go to.In this course I teach you how Facebook advertising works and how you can use it to start or grow the business of your dreams.But who am I to tell you all this?I'm an entrepreneur who completely owes his success to the power of Facebook advertising. When I started my business, I did not have a whole lot of money to invest. Just some savings from my previous jobs. But that was more than enough to start and grow my photography business because Facebook advertising proved to be so economical and at the same time so effective.In this course, we start right from scratch by first understanding what Facebook advertising exactly is.Then we start the process of completing the set-up required to do Facebook advertising, i.e, Creating an Advertising Account from scratch and setting it up completely.Then we create and set up the all important Facebook pixel, set it up on our website and also create conversion events using the latest 2022 method.Once the whole set up is complete, I will actually show you my exact method of creating the perfect Conversion ad. I literally show you each and every secret I use to get the most out of these ads, including the perfect audience size, the perfect ad image, etc.I literally show you how to even create a Facebook ad image using Canva.Then comes the all important section of Analytics. One of the most powerful features about Facebook advertising is the ability to monitor and measure each aspect of your ad. Here you will be learning about important metrics like CTR (Click through rate), CPC (cost per click), Reach, Impressions, etc so you can come to know which ad is performing well for your business and which isn't, thereby making your investment into Facebook ads an efficient one. I will also tell you what are the exact benchmarks you should be aiming for when it comes to running your Facebook ads.But that's not all. We'll also be going into the world of Retargeting ads. Here you'll be learning how to create Custom Audiences using website traffic, customer lists, etc. so you can show your ads to people who have already interacted with your business before. And that's not all. I'll also be showing you the power of Lookalike audiences in taking your Facebook ads to the next level.Learning all this will take your confidence to a new level and inject a new belief into your entrepreneurial spirit. You'll realize that it's really not that difficultly to start a business of your dreams.Even if you are not a budding entrepreneur, this course can still help you in growing your digital marketing or freelancing career.I hope to get a chance to teach you this life-changing skill and see you inside this course.
