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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-advertising-audiences-that-convert/
课程评论：没有评论
**课程名称：Facebook 广告：定位能带来转化的目标受众** **课程概述：** 本课程专 for 任何希望通过 Facebook 广告业务增长的人。如果您曾尝试过 Facebook 广告但效果不佳，原因很可能是目标定位不当。本课程将教授最强大、最有利可图的 Facebook 广告定位方法，帮助您扩大受众、产生潜在客户并增加销售额。 **学习内容：** * **使用 Facebook 广告定位来发展壮大您的业务。** * **重新定位网站访问者，将其转化为付费客户。** * **触达您现有的客户和电子邮件数据库。** * **利用相似受众的力量，触达与您现有客户高度相似的人群。** * **通过定位更“温暖”、更相关的受众来提高广告系列投资回报率 (ROI)。** * **掌握 Facebook 广告中最有可能带来转化的受众定位技巧。** **课程结构：** 1. **自定义受众 (Custom Audiences)：** 了解自定义受众的含义、使用原因以及创建方法。 2. **重定向 (Retargeting)：** * 学习安装 Facebook Pixel 到您的网站。 * 了解 Facebook Pixel 的所有信息以及如何正确安装。 * 学习如何检查 Pixel 是否安装正确。 * 创建 Facebook 重定向受众和广告。 3. **相似受众 (Lookalike Audiences)：** 学习如何利用相似受众触达具有您现有客户和粉丝相似特征的“冷”受众。 **课程亮点：** * 通过定位这些 Facebook 受众，可以有效降低 Facebook 广告成本并提高 ROI。 * 课程内容易于理解，通过简短的视频逐步指导您完成每一步。 **目标人群：** * 希望通过 Facebook 广告提升业务绩效的任何人。 * 有过 Facebook 广告失败经历，并希望改进定位策略的用户。 * 希望扩大客户群、增加销售额和提高广告 ROI 的企业主和营销人员。
This course is for anyone who is interested in growing their business through Facebook advertising. Perhaps you've tried Facebook ads in the past and have found they didn't work? The most common reason for a failed campaign is poor targeting. You'll discover the post powerful and profitable way to target people on Facebook, allowing you to grow your audience, generate leads and make more sales. Learn how to use Facebook advertising targeting to grow and scale your business Retarget website visitors and turn them into paying customersReach out to your current customers and email databaseHarness the power of lookalike audiences and reach out to people who are identical to your current customersImprove the ROI of your campaigns by targeting warmer, more relevant, audiences Master how to target the audiences on Facebook that are more likely to convert The course begins by teaching you about custom audiences. I've create multiple videos around custom audience to ensure you fully understand what they are, why to use them and then how to create them. Then we're going to learn about retargeting. Facebook retargeting all starts by installing the Facebook pixel onto your website. In the course, you'll learn all about the Facebook pixel, as well as how to install it on your site. We'll then cover how to check the pixel is installed correctly and how to create your Facebook retargeting audiences and adverts. Finally we'll cover lookalike audiences and how you can harness them to reach cold audiences on Facebook that match the same characteristics as your current customers and fans. Using these Facebook targeting methods is the best way to reduce your Facebook advertising cost and boosting your ROI. You'll learn everything you need to know, in easy, short videos, walking you through each step.
