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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-adsplatform/
课程评论：没有评论
Course Title: 學會使用第三方 Facebook 廣告投放工具 Course Overview: This course introduces efficient third-party tools for Facebook advertising, going beyond the standard Facebook Ads Manager and Power Editor. These tools aim to accelerate the ad delivery process and reduce costs, while also significantly boosting work efficiency, which is why they are popular internationally. The course will explore the functionalities, formats, and implementation methods of these third-party tools, promising to reveal why they are so effective in attracting skilled advertisers. The course specifically focuses on two officially recognized third-party Facebook advertising platforms: Adespresso (廣告咖啡機) and Qwaya (廣告鴨). Both platforms integrate with Facebook's advertising data and functionalities, allowing for seamless operation between the third-party platform and Facebook's official channels. While ads can be managed on both platforms, third-party tools offer advanced settings and analytical capabilities. The course curriculum includes: * Registering for a free account. * Step-by-step guidance on creating new ads. * Interface explanations. * Introduction and demonstration of special features. * Practical examples of ad campaign execution. * Generating final data reports. By following the provided steps, learners can easily master these third-party tools and overcome the limitations of the official Facebook advertising tools.
不管是自行投放廣告或者交由代理商幫忙投放，所使用的工具不外乎是 Facebook 廣告管理員或者 Power Editor 兩種，其實有更多第三方工具，可以做到更快更降低成本的廣告投放工作。除此之外，增加工作效率也是這一些第三方工具在國外大流行的主要原因。這堂課程帶你一探第三方工具的功能、形式及投放方式，保證讓你大開眼界，快速了解這些工具如此高效率吸引投放好手的原因。 本次介紹的兩大工具 - Adespresso 廣告咖啡機與 Qwaya 廣告鴨，均為 Facebook 官方認可的第三方工具平台，可串接 Facebook 本身投放廣告的數據與投放的權利。在平台上投放設定完成之後，也同步在官方平台上顯示，兩邊都可以操作，在第三方平台上可做更多的設定及分析。 本堂課包含註冊免費帳號、逐步介紹新建廣告、介面的說明、特殊功能介紹及說明、實際投放範例執行以及最後產出數據報告，只要照著步驟就可輕鬆學會這些第三方工具，更能彌補原本官方工具功能的不足。
