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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-ads-for-e-commerce-the-complete-guide/
课程评论:没有评论
课程名称:电子商务的Facebook广告:完整指南 课程概述:本课程由畅销的Udemy讲师Adam主讲,他拥有两门Udemy畅销课程,保证了您在学习过程中的安全感。课程将教您如何从零开始启动、管理和衡量Facebook广告。从创建Facebook页面和广告管理账户到使用高级受众和广告创意及强大的定位技术,您将学习到建立和发展多项六位数电子商务业务所需的步骤和策略。 讲师介绍:Adam自15岁起便开始经营电子商务,至今已有7年经验,现年23岁,专注于代发货。2016年,他在电子商务领域展示了自己的知识和能力,创造了显著的销售业绩。今天,Adam经营着一家依靠Facebook广告获得大量流量、收入和利润的六位数大企业。课程中,您将学习到运行盈利Facebook广告活动所需的知识和技能,以推广和销售几乎所有产品和服务。 课程内容包括: 1. Facebook广告的介绍及其在当今广告和营销活动中的重要性。 2. 如何正确设置Facebook页面和新广告管理账户。 3. 避免新广告商常见的错误。 4. Facebook广告活动结构的完整指南。 5. 受众洞察工具的使用,寻找新受众。 6. Facebook像素的创建和使用。 7. 自定义受众和相似受众的创建与应用。 8. 广告创意和文案的提升技巧。 9. 广告效果测量与利润边际的计算。 此外,课程还包括实际操作案例,展示讲师的广告活动,帮助学生掌握实际应用技能。通过学习,您将能够在家中、沙滩或任何地方创建和管理自己的电子商务广告。 这门课程不仅涵盖了基础知识,还拓展到了高级主题,适合所有希望通过Facebook广告提升电子商务业务的人士。您准备好改变自己的生活了吗?
Summary: Learn from a Best Selling Udemy Instructor. Adam has two of Udemy's best selling courses under his belt, so you know that you're in safe hands when you enrol in one of his courses. Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that I take and the strategies that I use to build and grow my multiple 6-figure E-Commerce business. About Your Instructor: Adam has run E-Commerce ventures since he was just 15 Years Old. With 7 Years under his belt, he's now 23 and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field. Firstly, on eBay, he started with £0, and was able to turn over £8000 in 8 weeks, without having ANY inventory. More notably, in September he launched a brand new website on Shopify. Within 3 weeks he had already turned over more than £1000 in a single day, and within 3 months had already received multiple 6-Figure valuations for the website. Less than 4 weeks in to 2017, this website finally hit 6-Figures in Gross Sales in GBP £. A couple of months on and Adam now runs a huge multiple 6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits. Facebook Ads play a pivotal role in the rapid scaling of Adam's business, and played an equally important role in the launch phase, too. Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almost any product and/or service you like. A Word from Adam: I'll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You'll learn everything you need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world. The beauty of an online business advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Ads ventures from at least 3 different countries. ...What's your Goal for 2017? The Topics and Areas Covered in this Course include: Introduction to Facebook Ads and a presentation on their importance in today's advertising and marketing campaigns, from big brands to small business.Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potentialSetting up Facebook PagesSetting up and navigating a brand new Ads Manager AccountSetting up Payments, Budgets and LimitsMistakes that a lot of new Facebook Advertisers make and how to avoid themThe complete guide to the structure of a Facebook advertising campaignComprehensive breakdown of the different marketing objectives used in Facebook AdsA discussion of the 'Website Conversion versus Page Post Engagement' debateComplete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advertA Pro Tip on how to Avoid Wasting Money with useless Ad PlacementsA whole section of 'Watch Me Lives' that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy.A short break and summary of what you're learnt so far, along with 10 Basic Tips to better Advertising on Facebook ...And that's just the 'Beginners' Section! We then move on to the following more Advanced Topics: Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook AdsA little-known method to researching your competitors' advertising and marketing campaigns so you can implement their best strategies on your own business!The Complete Masterclass to Creating Amazing Facebook AdsExamples of Awesome Facebook and Instagram Images and Why They WorkA Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures!Photoshop Size Guides for Advert ImagesA Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising CampaignsFREE DOWNLOAD: Photoshop Grids for Measuring the Amount of Text in Your Ad10 PRO Tips for Better Ad Imagery - Tried and Tested for Years in the Advertising IndustryMy Very Own Step-by-Step 'Winner's Guide to Facebook Ad Creatives for E-Commerce'A Complete Explanation of the Facebook PixelCreating and Installing a Facebook Pixel on to ShopifyChecking the Pixel WorksUsing the Pixel in our Facebook AdsA Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own CampaignsA Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and InstagramFurther, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining MethodsAn Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce.A Step by Step Guide to Working our your Profit Margins for FB AdvertisingAn Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend EffectivelyAdvanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook CampaignsHow to Find Out Whether your Interest Targeting is Working EffectivelyHow to Make Sure You Aren't 'Missing' any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more ProfitsInsider Tips for Cheap Clicks in the USAInsider Tips for Cheap Clicks WorldwideA List of Awesome Countries in Europe that are Cheap to Advertise toA List of some other Countries that are Cheap to Advertise toAn Introduction to Split Testing - How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split TestsA Huge List of Split Test You Should Consider Running YourselfThree Major Scaling Methods I like to use in my BusinessMy Personal Playbook for Running, Managing and Scaling my Facebook Ads .But it doesn't end there! There's even more to come! After ALL of this Content, You'll be more than confident o launching your own Facebook Advertising Campaigns, especially if you're an E-Commerce Business Owner or Entrepreneur. As a MASSIVE Bonus Section, I'm going to be recording LIVE, my very own Over the Shoulder Case Study Campaigns and Showing you them here in the Course! Here's what's included in the Case Study Sections: An Insider look at my Ad CampaignsWatch as I Test and Scale Brand New Campaigns for Brand New Products that I sell OnlineAlmost complete transparency - You see what works and what doesn't work for me.You get to see and hear my thought processes when launching, measuring and applying the data to my own Facebook AdsThese will be uploaded on an on-going basis! And if that wasn't enough.You'll also receive exclusive discounted access to my Best Selling Udemy Courses: Build a Shopify Dropshipping Business from Scratch and Google Analytics for Shopify: The Complete Step by Step Guide. In addition, you'll also get access to list of useful resources you can use in your Facebook advertising campaigns. All of the above used together in unison are skills that can help you build a business for the comfort of your own home, on a lounger by the pool, or even on a beach somewhere hot and sunny! The ultimate set of skills for a Digital Nomad lifestyle! ...Are you ready to change your life?