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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-ads-for-beginners-2020/
课程评论：没有评论
Coursera 课程 **Facebook 广告入门** **课程概述:** 本课程旨在教授学员如何利用Facebook广告平台，作为一项强大有效的工具，来增长在线潜在客户和业务。虽然课程内容基于2020年，但其中包含的技巧在2022年依然效果显著，能够以极低的成本（例如仅需1美元即可获得一个包含姓名和邮箱的潜在客户）来获取大量客户。本课程以一种轻松有趣的方式，引导初学者掌握创建Facebook广告并取得成果所需的具体步骤。课程的核心目标是通过Facebook广告的力量，帮助学员最大限度地增加在线流量。 **课程结束时，您将能够：** * 了解并选择最适合您需求的广告类型。 * 学会创建潜在客户开发广告，以建立您的电子邮件列表。 * 掌握创建转化广告的方法。 * 能够启动再营销广告，这是实现效果最大化的关键。 * 理解广告基础知识，如如何复制广告、进行编辑以及查看广告效果。 * 正确设置您的转化跟踪，以满足您的需求。 * 了解并应用Facebook广告的最佳实践步骤，以获得更好的广告效果。 **课程要求:** * 具备一部连接互联网的电脑。 * 拥有一个Facebook商业主页（可以是公众人物、本地商家、公司、品牌等）。 * 完成预备研究（了解您的关键词和目标受众，准备好视觉素材或视频，并对广告文案有初步想法，以确保广告效果）。 * 无需任何Facebook广告知识基础。 **选择本课程的主要原因:** * 对于Facebook广告新手而言，这是一门极其循序渐进的课程，包含大量的细节和示例，是初学者的理想选择。 * 讲师是一位数字营销专家，拥有为不同行业客户管理多个广告账户的丰富经验。 **课程目标:** 帮助您轻松创建能够带来结果的Facebook广告，无需庞大预算，无需繁琐操作，也无需聘请营销专业人士！
Facebook advertising is one of the most effective tools that will help you grow your online leads & business! Although this course was built in 2020, the techniques you will learn work amazing in 2022 and I can still easily get leads for $1 an email lead with name! Through this fun, entry level, course, you will learn the practical steps to follow in order to build your Facebook ad and get results!My goal is to help you get as much traffic as you possibly can online, through the power of Facebook advertising.By The End Of This Course, You WillKnow the best ad type to select, for youKnow how to build a lead generation ad (to build your email list)Know how to build a conversion ad Be able to launch a retargeting ad (this is where the magic happens)Understand ad basics such as how to duplicate an ad, make edits and check ad performanceHave your conversion readings set up, just the way you like themKnow the Facebook best practice steps that will help you achieve better ad resultsRequirements:Computer with Internet connectionFacebook business page (public figure, local business, company, brand, etc.)Research completed (so you know your keywords and target audience, have your visuals or videos ready to go, and have an idea of what your ads should say to perform well)No previous Facebook ads knowledge needed!Top reasons to take this course:· If you are new to Facebook ads, this is an extremely step-by-step course with lots of details and examples. It is a very thorough program for those at a beginner level.· The instructor is a digital marketing expert who has run multiple ad accounts for various clients in a variety of industriesCourse Goal: to help you easily create Facebook ads that get results, without a large budget, without the hassle and without needing to hire a marketing professional!
