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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-ads-business-manager-ad-manager-custom-audience/
课程评论：没有评论
课程名称：Facebook广告：商业经理与再营销 概述： 本课程旨在帮助学员有效地运行Facebook广告，避免由于目标受众不知晓品牌而导致的低转化率。您将学习如何设置自定义受众，针对已经访问过您网站并购买过产品的用户，从而创建相似受众并进行再营销。这些策略将更有效地吸引潜在客户。 课程内容包括： 1. **何时运行Facebook广告**：在推出产品或服务后，务必确保您的网站具备良好的销售转化率，以确保Facebook广告的有效性。 2. **Facebook广告与Google搜索广告的区别**：了解如何创造引人注目的广告内容，以吸引用户的注意。 3. **再营销广告的重要性**：通常用户在第一次看到品牌后不会立即购买，因此必须通过再营销广告多次接触潜在客户。 4. **创建与定位自定义受众**：使用Facebook Business Manager创建广告，针对已显示购买意向的受众进行精准投放。 5. **Facebook Pixel的设置与应用**：学习如何设置Facebook Pixel，这是运行再营销广告的关键工具，帮助您有效地吸引暖客户。 讲师背景： 讲师拥有超过15年的创业经验，曾面授1000多位创业者，教授超过75万名学生，并帮助全球数百万创业者建立6位数和7位数的业务。作为一名增长营销专家，讲师致力于帮助学员实现商业梦想。 课程亮点： - 附加丰富的学习材料、可下载的工作表和互动练习。 - 完成课程后可加入讲师的Facebook社区，获取额外支持。 - 结束课程后，即可获得Udemy颁发的结业证书，证明您的Facebook业务经理和广告操作能力。 服务承诺： 讲师承诺在24小时内回复99%的学生问题，确保每位学员都能得到关注与支持。 退款保证： 课程提供30天的无条件退款保证，确保您的投资安全。 立即注册，学习如何利用Facebook广告提升您的业务！
Run Facebook ads that actually work! Cold traffic ads (that most people run) are not effective because most people who don't know about your business won't buy after seeing your initial ads.In this course, you will learn how to set up custom audiences based on people who have used your site before and have bought from you. Based on that, you will be able to create lookalike audiences and retarget website visitors, which are more effective Facebook ads strategies.WHEN IS THE RIGHT TIME TO RUN FACEBOOK ADS?If you've launched a product or service, it might be tempting to run Facebook ads. And everywhere you look around the web, people tell you to run Facebook ads. But there are a few things you must do before you run Facebook ads. If you are selling something, and you take leads to your site, make sure the site sells well and has a high sales conversion rate. If it doesn't, you will lose many leads and your Facebook ads may not be profitable.FACEBOOK ADS VS. GOOGLE SEARCH ADSGoogle knows what people want right now because they are searching for it. Facebook does not know that. So your Facebook ads must grab people's attention and make them want what you are promoting. This can be done with videos, interesting copyrighting, or vivid images. In the Facebook Business Manager, you will be able to set up different campaigns and ad groups to manage different ads so you can experiment with creating Facebook ads that attract your potential clients.WILL PEOPLE BUY AFTER THEY SEE MY FACEBOOK ADS?People don't usually engage with a brand after the first time they see it. You must re-engage potential clients and have your Facebook ad show up for them many times. You should run a special kind of Facebook ads called retargeting ads which are only shown to people who have already visited your website which means they are aware of your brand and have shown some level of interest.CREATE AND TARGET CUSTOM AUDIENCES WHO BUYIn the Facebook Business Manager, you can create Facebook ads that target custom audiences which are the types of people who you know would buy from you because similar people have already bought from you. I'll be showing you how to set that up.FACEBOOK PIXEL AND FACEBOOK RETARGETING ADSYou will learn to use the Facebook Business Manager to set up your Facebook Pixel which is necessary to run Facebook retargeting ads. Facebook retargeting ads are effective and profitable because they only target warm leads who have already engaged with your business. The way to create Facebook retargeting ads is to first set up the Facebook Pixel. Many people get confused by the Facebook Pixel so in this course, I'll walk you click by click how to first create your Facebook Pixel and then run Facebook retargeting ads. INSTRUCTOR BACKGROUNDI've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 750,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.I am an expert growth marketer. I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams.BONUSES INCLUDED* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable* Personal invitation to my Facebook community after you complete the course* My list of 50 business-success skills when you complete the courseRESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORTIf you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students.2) I feel a responsibility to make sure that students get their money's worth from the course.CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE When you complete 100% of the videos in this Facebook Ads course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic. You'll be able to show potential employers that you are proficient with the Facebook Business Manager and Facebook Ads.MONEY-BACK GUARANTEE The Facebook ads course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. Invest in your future. Enroll now and learn to use Facebook ads to promote your business.
