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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-ads-b2b/
课程评论：没有评论
课程名称：成为 Facebook 广告专家与 Dekker：Facebook 广告 课程概述： 欢迎参加这门关于 Facebook 广告的终极课程！只需几个小时，您就能成为顶尖的 1% Facebook 广告专家。您的讲师在 Facebook 广告领域有超过十年的经验，并曾担任 Google 加速器初创公司的市场副总裁和 Sony PlayStation 的全球市场经理。您将学习如何有效生成潜在客户、获取客户，并通过出色的利润实现巨大的增长。讲师曾帮助无数大小企业制定 Facebook 广告和社交媒体广告策略，同时还在大学教授数字营销，并获得了全球顶尖市场营销学院——凯洛格商学院的 MBA 学位。 在这门具有里程碑意义的 Facebook 广告课程中，您将学习到以下关键内容： - 1% 顶尖 Facebook 广告营销人员与其他 99% 的区别是什么？ - 使用 LeadEnforce 进行高级 Facebook 定向（以针对特定页面、影响者、竞争对手的追随者，同时在 Facebook 广告中使用 LinkedIn 定向标准） - 深入理解大规模认知广告的运作方式。大多数 Facebook 广告“专家”完全忽略这一目标，因为他们不了解大规模 Facebook 广告的运作及预算使用的智慧。 - 同时为短期利润和长期增长优化复杂的 B2B 和 B2C Facebook 广告漏斗。 - 如何生成潜在客户并将其转化为付费客户——通过高度定向的 Facebook 广告。 - 如何像财务500强广告商一样开展大规模广告活动（无需大预算！） - 如何进行适当的 B2B 和消费者认知广告活动，根据客户的信息程度进行定位。 - 如何使用关键的 B2B 和 B2C 基准及 Facebook 广告 KPI 来衡量成功。 - 如何将 Facebook 广告与 LinkedIn、Google 和 YouTube 等其他渠道结合使用。 - 如何设置再营销和复杂的 Facebook 营销漏斗。 - 如何为 Facebook 广告构建自定义的高度定向列表。 - 如何创建和推广每个阶段的 Facebook 广告营销漏斗内容。 - 潜在客户生成的最佳实践。 - 如何构建促使人们立即购买您产品的 Facebook 广告，并使其在未来持续产生效果。 课程结构： - 第一部分：B2B Facebook 广告（企业对企业广告） - 第二部分：B2C Facebook 广告（企业对消费者广告） 本课程适合所有参与数字营销和 Facebook 广告的人士，包括广告顾问、市场经理、品牌经理、社交媒体经理和创业者。让我们开始吧！
Welcome to the ultimate course on Facebook ads! Become a top 1% Facebook ads pro in just a few hours with a top Udemy Facebook Ads course. Your instructor mastered Facebook ads for over a decade & served as a VP of Marketing for a Google accelerator startup & as a Global Marketing Manager for Sony PlayStation. Learn how to generate leads, acquire customers, and produce massive growth with stellar profits. He helped countless companies-large & small-with Facebook ads and social media advertising. He also taught college-level digital marketing & received his MBA from the #1 marketing school-the Kellogg School of Management. This is where the father of marketing himself, Philip Kotler, teaches.Some of the key things you're going to learn in this groundbreaking Facebook ads course:What separates the top 1% of Facebook ads marketers from the bottom 99%?Advanced Facebook targeting using LeadEnforce (to target followers of certain pages, influencers, competitors, etc & use LinkedIn targeting criteria within Facebook ads!)A deep understanding of how awareness ads work at scale. Most Facebook ads "gurus" ignore this objective completely because they don't understand how large-scale Facebook ads work and how to spend budgets wisely.How to run & optimize complex B2B & B2C Facebook ads funnels for both short-term profit and long-term growth-simultaneously!How to generate leads and convert those leads into paying customers - using highly targeted Facebook adsHow to run a massive campaign like a Fortune 500 advertiser (without a big budget!)How to run a proper B2B & consumer awareness campaign that reaches customers based on how informed they areHow to measure success using key B2B & B2C benchmarks and Facebook advertising KPIsHow to combine Facebook ads with other channels like LinkedIn, Google & YouTubeHow to set up retargeting and sophisticated Facebook marketing funnelsHow to build custom, highly targeted lists for Facebook adsHow to create and promote content for each stage of the Facebook ads marketing funnelLead generation best practicesHow to build Facebook ads that will make people buy your product now and long into the futureSECTION 1: B2B Facebook Ads (Business-to-Business Ads)SECTION 2: B2C Facebook Ads (Business-to-Consumer Ads)This course is for anyone involved in digital marketing & Facebook ads, including advertising consultants, marketing managers, brand managers, social media managers, and entrepreneurs. Let's get started!
