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所在平台: Udemy |
课程主页: https://www.udemy.com/course/facebook-ads-and-facebook-marketing-guide-2021-fast-start/
课程评论：没有评论
**课程名称：** Facebook广告与Facebook营销指南 2021快速入门 **课程概述：** 本课程由一位拥有7年数字营销经验的专家讲授。讲师曾管理过汽车、健身房、运动营养品、美容中心、牙科中心、医院、酒店、餐厅、出版、电信、服装店等多个行业的企业主页。 **目标学员：** * 希望快速入门并取得成果的初级数字营销人员。 * 无法聘请数字营销人员，需要自行处理营销工作的初创企业。 **学习成果：** 学完本课程后，您将了解： * Facebook算法的工作原理。 * 如何为目标受众创建吸引人且高质量的内容。 * 如何规划广告系列。 * 如何选择正确的广告目标。 * 如何定位目标受众。 * 广告的投放位置。 * 如何计算广告效果并进行优化。 **课程内容亮点（部分）：** * Facebook社交网络及其连接人脉的方式。 * 不同的兴趣群体。 * Facebook算法（整体、商业、内容）。 * 创建和设置Facebook Business Page。 * 创建Facebook活动。 * Facebook广告管理工具（Ads Manager）的详细使用。 * 广告账单和时区设置。 * 广告目标（覆盖人数、品牌知名度、互动、潜在客户开发等）。 * 广告预算优化。 * 广告定位策略。 * 广告投放位置。 * 广告创意制作。 * 潜在客户开发（Lead Generation）。 * 主页洞察（Page Insights）分析。 * 广告报告/统计数据分析。 * 受众心理类型划分。 **额外福利：** 课程将提供实用清单，帮助您更快、更轻松地采取正确的营销步骤。 **立即购买课程，开启您的Facebook营销之旅，并与讲师互动交流！**
During this course I am going to share the knowledge and experience I have gained in 7 years in the field of digital marketing:I was managing Business pages of companies such as:Auto industryGymsSports nutrition supplementsBeauty centers,Dental centersHospitals,Hotels,Restaurants.PublishingTelecommunicationsClothing stores and otherThis course is for beginner digital marketers who want a quick start to getting results, this course is also for startups who cant hire a digital marketer and are going to do all this themselves. After taking this course you will know how the Facebook algorithm works as well as what is needed to create interesting and quality content for your target audience.How to plan advertising campaigns, how to choose the right advertising target for you, how to target your target audience, where to place these ads and of course how to calculate their effectiveness and be able to improve these indicators, you will learn the rest of the details in the course itself.As a bonus, you will receive checklists that will help you take the right steps faster and easier, to continue, just buy this course and start communicating with meFrom this course you will learn:1. What is the social network Facebook and how does it unite people2. Different interest groups3. Facebook Algorithm4. Facebook Business Algorithm5. Content Algorithm6. create bussines page7. set up bussines page8. Create an event9. Facebook ads manager10. Billing and time zone in ads manager11. Ad manager's advertising goals (Reach and brand awarenes)12. Ads manager advertising goals (Consideration)13. Ads manager budget optimization14. Ads manager targeting15. Ads manager ads placement16. Ad creative17. Lead generation18. Page insights19. Ads raporting / statistics20. Audience Psychotypes
