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所在平台: Udemy |
课程主页: https://www.udemy.com/course/eye-tracking-made-easy-show-where-people-are-really-looking/
课程评论：没有评论
课程名称：轻松掌握眼动追踪：展示人们真正注视的地方 课程概述：在注意力成为一种稀缺资源的时代，眼动追踪是少数几种能够客观展示人们视线的工具之一。这项技术在诸多领域都有应用，例如：包装设计、产品摆放、文字可读性和网页可用性。眼动追踪不仅能够显示人们关注的地方，还能揭示他们未关注的区域。 本课程将教你如何设计眼动追踪实验，并结合调查问卷等方法来增强研究的严谨性。这并不是托比(Tobii)公司的官方支持课程或技术教程，但会提供一些使用Tobii软件和硬件的小技巧和窍门。你将了解到哪些眼动追踪的指标最为有用，以及在何种情况下眼动追踪能提升客户或学生的工作效果。此外，课程中还讨论了一些示例调查问题，以帮助你更清晰地理解整个研究过程。 作为一名在英国前十大学工作的教育工作者，我将在课程中分享我的项目监督经验，帮助你自信地设计、收集和分析眼动追踪数据，并考虑使用问卷调查来测试额外的回忆和识别指标。 通过本课程的学习，你将能够带着更强的信心进行眼动追踪数据分析，使其更具意义，并考虑如何结合调查方法，以提高调研的全面性和有效性。
In a world where attention is now premium, eye tracking is one of the few objective measures that shows where people are looking. There are many possibilities: package designproduct placementtext readabilityweb usability It can show where people are and perhaps more importantly, are NOT looking.In this course, you will learn how to design eye tracking experiments. You will also learn complimentary methods such as surveys to add rigour to your findings. This is not an official Tobii support course or technical tutorial, but it does offer some quick tips and tricks using the Tobii software and hardware. You will learn what measures of eye tracking can be the most useful to use, and contexts in which eye tracking can enhance your client or student's work. There are also sample survey questions discussed, so you can start to see the whole research process more clearly.I currently work for a top ten UK university and this course is based on my experiences supervising projects for real clients.After this course, you will be able to more confidently design, collect and analyse eye tracking data in a meaningful way to your project, and consider using surveys to test for additional measures of recall and recognition.
