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所在平台: Udemy |
课程主页: https://www.udemy.com/course/explainer-videos/
课程评论:没有评论
**Explainer Videos - Tell Your Story. Win More Customers.** 本课程专为创始人、企业家、营销人员等打造,旨在帮助您制作出引人入胜、能有效转化客户的说明视频。市面上许多成本高昂的视频却效果平平,本课程将教您如何避免这种情况,即使预算有限也能制作出优质的视频。 **核心内容:** * **视频制作策略:** 学习为 Venmo、Electronic Arts 和 16 家财富 500 强公司等客户提供过的制作策略。 * **选择合适的制作方:** 了解如何寻找优秀的视频制作公司,避免被虚假宣传误导,并提供包含 100 多家公司的“制作方数据库”和“工作室对比图表”作为辅助。 * **预算与质量平衡:** 学会评估视频质量,在不同价格区间(300 美元至 30,000 美元)找到性价比最优的视频制作方案。 * **信息梳理与脚本撰写:** 在撰写脚本之前,先进行信息梳理,为高转化率的脚本打下基础。学习“限制法”撰写脚本,并提供模板、范例和具体策略。 * **白板视频制作:** 了解何时以及不应使用白板视频风格。 * **优质低成本配音:** 学习如何发布详细的选角通知,以及利用顶级艺术家网络找到出色的配音演员。 * **视频分发与推广:** 学习驱动转化、销售和观看量的策略、工具和技巧。 **课程特色:** * **非 DIY 课程:** 重点在于战略指导和外包给专业人士,节省您的宝贵时间。 * **赠送额外课程:** 免费获得“面向初创公司和科技公司的视频营销”课程(价值 189 美元)。 * **实用工具包:** 包括“制作方数据库”、“工作室对比图表”和“配音选角备忘录”。 * **无风险承诺:** 提供 30 天不问理由的退款保证。
2.6K+ Students Enrolled!Startups have made upwards of $50M in a few days from the simple act of adding a homepage explainer video. But not all product videos are created equal. As companies discover the potential of this medium, it's more important than ever to stand out and leave a lasting impression on your audience. You might be a founder, entrepreneur, marketer, or another role. Regardless, sinking time and money into a mediocre explainer in unthinkable. All the same, too many companies put out costly vids that fail to produce results. So how do you create something memorable?How do you make sure your video will convert? How do you find the right balance between quality and cost? How do you pick the right technique?How do you select the right producer? We'll answer all these questions and many more.Learn the video creation strategy provided to my former clients, including Venmo, Electronic Arts, and 16 Fortune 500s. As the first employee and Senior Account Manager at IdeaRocket, a New York-based animation studio, I got the opportunity to work on 100+ projects for a variety of companies. Throughout this course, you'll learn the production strategy I extended to our high-paying clients.Some benefits:Hire the right producer. Get the best end product and save time and money. Your outcome hinges on your producer, and there are many considerations most companies don't know about when they enter the video marketplace. Get help from our Producer Database of 100+ companies, and our Studio Comparison Chart.Find the right quality level for your budget. Many producers tout comparable quality levels for dramatically different pricing, ranging from $300 to $30,000 for a 90-second video. Don't get fooled - learn how to assess quality and get the best video for your investment.Develop your message BEFORE you write your script. By going through the discovery process IdeaRocket uses for every single project, you'll build the foundation for a high-converting script.Write a persuasive video script. As any director will tell you, it's almost impossible to make a great finished product from a lousy script. To make sure your video will convert, you'll learn the Restriction Method for Writing and you'll get help from templates, samples, and specific strategies.Learn how to make an awesome whiteboard video. Know when and when NOT to use this style.Cast a quality, low-cost voice over. Your chosen voice will make or break your video. Learn how to get it right by posting a descriptive casting call and using the top artist networks. Distribute your video for maximum results. You'll learn strategies, tools, & hacks for driving conversions, sales, and viewership. This course is one of a two part series, and it comes with Free Access to Video Marketing for Startups & Tech Companies (for a limited time).Get These Added Bonuses When You Sign Up Today:Free Extra Course: Video Marketing for Startups & Tech Companies ($189 Value)Producer Database: hundreds of studios organized by pricing, style, service, and other factors. Find the best provider for your needs.Studio Comparison Chart: stack up producers and make an informed decision. Voice Over Casting Cheat Sheet: streamline casting and recording.This is NOT a DIY Course. If you're a startup, entrepreneur, etc., your time is valuable. Producing an awesome homemade explainer is probably not realistic. Settling for a low-quality stick figure animation will most likely do more harm than good. So instead of spinning your wheels and hurting your brand, you'll learn how to (A) build the foundation for your video (your message, script, & voice over) and (B) outsource to the pros in a highly cost-effective way.As a friendly reminder, this is a no-risk course: it comes with a 30-day, no-questions-asked, money-back guarantee. See you inside,Dan