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所在平台: Udemy |
课程主页: https://www.udemy.com/course/experience-design/
课程评论：没有评论
**课程名称：**如何设计有意义的客户体验 (How to Design Meaningful Client Experiences) **课程概述：** 本课程强调，在当今商业环境中，成功的关键不再是产品或服务本身，而是客户体验。无论社交媒体帖子、登陆页面、产品，还是服务流程，都应该进行精心设计，以提升客户满意度。研究表明，注重客户体验的企业能够获得更高的投资回报率、增加社交媒体上的积极提及、提升客户推荐带来的收入，并缩短销售周期。 课程将引导学员了解为何设计客户体验至关重要，并通过案例演示，展示如何将设计流程与营销策略相结合，将企业从“产品导向”转变为“客户导向”。学员将学习如何立即应用各种大小的调整，将陌生访客转化为客户，并最终将现有客户培养成忠实拥护者。 **课程适合对象：** * 想要创造更好的学习体验的学习者 * 想要打造高价值数字产品的专业人士 * 希望提供令人愉悦的在线服务的企业 * 寻求优化综合支持流程的团队 **通过本课程，您将能够：** * 掌握以客户为中心的设计思维。 * 学习如何将设计流程融入营销策略。 * 了解如何优化产品、服务和互动流程以提升客户体验。 * 学习即时可行的策略，转化潜在客户并提升客户忠诚度。 * 认识到客户体验设计对企业各方面业务的深远影响。
Every social media post, landing page, product, service or process you spent countless hours creating can, and should, be designed. Nowadays it's not about you. It's not about the product you sell or the service you offer. It's the client experience you deliver what really matters. So, why design experiences in the first place? 54% greater return on investment24% increase in positive social media mentions3.5x increase in revenue from customer referrals18x faster average sales cyclesAnd these are just some of the facts taken from a recent study of the world's leading customer experience service company. These facts mean that businesses that design customer experiences and map their clients journey are bound to stay ahead of the game. I know this to be true. I've been creating and consulting on experience design for over 5 years now and it can impact literally EVERY area of your business.If you want to create:Better learning experiencesValue-packed digital productsOnline services that delightComprehensive support processes...then this is the course you need to take. I'll show you how to integrate the most relevant design processes with your marketing strategy so you can turn your business from a product-based one into a client-based one.I'll show you exactly the big and little tweaks you can apply right away to turn strangers into clients and clients into raving fans.
