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所在平台: Udemy |
课程主页: https://www.udemy.com/course/executive-communication-101/
课程评论：没有评论
**Coursera课程：高管沟通101 课程总结** 本课程“高管沟通101”旨在帮助学员提升与决策者沟通的清晰度和洞察力，尤其适合已具备基本写作和演示技能、希望进一步优化表达方式的人士。课程将围绕五个核心主题展开，精选了作者二十余年帮助高管改善沟通的经验中所发现的14个关键要点。 **核心主题与内容概要：** 1. **掌握核心要素——“TLDR是神话”（我将分享真正重要的内容）：** 课程将探讨为何有些沟通内容能吸引人，而有些则被迅速忽略，重点在于理解大脑科学原理，并将其应用于自己的沟通方式以及理解受众。此外，课程强调让信息易于阅读，指出信息本身比格式更重要。 2. **夯实基础——像在工作中那样写作、保持主动语态、删减无关内容：** 旨在纠正基本写作习惯，确保沟通的有效性。 3. **理解你的利益相关者——理解所有受众的需求，学习分析利益相关者的框架，了解资深领导者和董事会的独特性：** 课程将教授一套框架，帮助学员深入分析利益相关者，理解他们的真实需求，并特别指出与不同层级领导者沟通时的差异化策略。 4. **确保增加价值——明确沟通目的，提供观点，让汇报更新发挥作用：** 强调沟通的明确目的和所需结果，鼓励学员形成自己的观点，并有效地利用汇报更新的机会来展现价值，脱颖而出。 5. **保持战略性——先思考，不盲目写作；根据影响力评估投入的精力：** 课程将引导学员克服立即动笔的冲动，掌握“先思考”的策略，并学会根据沟通任务的影响力来合理分配时间和精力，避免无效劳动。 总而言之，“高管沟通101”是一门高度实践和经验导向的课程，致力于帮助专业人士在与高层沟通时，以更具策略性、清晰度和影响力的方式传递信息。
Executive Communication 101 assumes you have most of the basic writing and presentation skills.It is for those who are ready to fine-tune your messaging to communicate with greater clarity and insight, particularly when engaging decision-makers.In short, it includes the ideas that I find matter most for executives who want to level-up their communication. Executive Communication 101 is arranged around five core topics:Know what matters most- Trust me: TLDR is a myth (I share what really matters). - Leverage the brain science (Do you wonder why you read some communication and quickly close others? Think about this for you, but also for your audience.)- Make it easy to read, regardless of your communication format. It's the messaging that matters most. The format is secondary.Get the basics right - Write like you speak at work - Keep it active - Delete, delete, deleteUnderstand your stakeholders- Understand what all audiences need. Learn a framework for analysing your stakeholders so you understand who they really are.- Know what is special about senior leaders and boards. Their responsibilities are different to other leadership groups. It helps to understand how.Make sure you add value- Have a clear purpose. Learn a super simple framework for clarifying the outcome you need from any communication.- Offer a point of view. This is where the value, and the impact, lies.- Make updates work FOR you. These are too frequently a wasted opportunity. Make the most of yours so you stand out for the right reasons.Be strategic- Think first! Don't just write. It is tempting to dive into writing straight away. It feels busy and therefore, we assume, productive. It can also be a wasteful time sink. Learn how to avoid this trap.- Calibrate your effort against your impact. Not all communication requires the same amount of effort. Learn to differentiate and invest accordingly.This course cherry picks the 14 topics that I have found matter most in my two-plus decades of helping executives communicate better.
