|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/excel-in-b2b-sales/
课程评论：没有评论
**B2B 销售技巧课程总结** 本课程，B2B 销售技巧，旨在教授销售专业人士如何应对当今日益成熟的客户，以及如何摆脱传统的基于产品的销售模式。通过一套经过验证的销售方法论，本课程将帮助学员激发客户兴趣、快速建立信任、创造产品价值、自信地促成交易，并显著提升与现代客户打交道的有效性。 **核心受益：** * **建立信任与联系：** 学员将学会运用咨询式方法，快速与客户建立联系并建立信任。 * **差异化竞争：** 通过以价值为导向的销售方法，实现与竞争对手的差异化。 * **成为“信任顾问”：** 帮助学员达到“信任顾问”的地位，超越客户期望。 * **赢得更多业务：** 深入挖掘客户最重要的需求，并有说服力地呈现解决方案，从而赢得更多商机。 * **克服客户异议：** 学习一套经过验证的、能够减少和克服客户异议的方法（此方法是许多销售培训课程所不涵盖的）。 **课程目标：** * **销售电话规划：** 使用基于活动的综合工作簿，成功规划销售电话。 * **销售电话开场：** 自信地开始销售电话，营造融洽的氛围，吸引客户，并为销售互动定下积极的基调。 * **聚焦方法论：** 运用专注于学员自身独特卖点和客户不断变化环境的方法论。 * **提升客户认同：** 通过对比客户当前状态与理想状态的方法，展示其带来的财务价值，从而提高客户的认同度。 * **处理异议：** 掌握一套引人注目的四步法来处理异议。 * **促成交易：** 采用一种能够利用销售互动势头、无缝推动流程的收尾方法，在会议结束时达成承诺。 **课程特点：** 本课程强调学员需要认真学习，不能跳过任何讲座，并完成所有测验和作业，以确保真正理解课程的潜力。课程承诺提供“不公平的优势”和“竞争优势”。讲师 Erhan 表示，无论背景如何，任何人都可通过本课程提供的基于科学而非臆测的循序渐进的过程，成功完成高价销售或开启稳固的销售生涯。Erhan 的客户包括微软、汉高、西门子和 Salesforce 等 B2B 领域的知名企业。
Today's sophisticated customers just aren't buying traditional product-based presentations. To engage these buyers, you need B2B Sales Skills.B2B Selling Skills is a proven sales methodology that teaches sales professionals how to stimulate interest, quickly build trust, create value in their offerings, close with confidence, and dramatically improve their effectiveness with modern customers.This course is a once-in-a-lifetime opportunity for those who are pursuing a career in B2B sales. It covers all the fundamentals and advanced level techniques required to be successful in the B2B sales space. If you are in sales, sales management, customer development, and or marketing this is a must-attend course.Key Benefits:After completing this program, your will be able to:Quickly create connections and build trust with customers using a consultative approachDifferentiate from the competition through a value-focused sales approachAchieve the status of "Trusted Advisor" and exceed customer expectationsWin more business by deeply uncovering what's most important to the customer and persuasively presenting the right solutionsReduce and overcome objections from customers by adopting a proven approachProgram objectives include:Successfully plan for sales calls by using a comprehensive activity-based workbookConfidently open sales calls, create rapport, engage the customer, and set a positive tone for the sales interactionUtilize a focused methodology based on your unique features and the changing environment of your prospectIncrease customer buy-in by using a methodology attributed to the contrast between the current state and ideal state leading to financial value Handle objections using a four-step attention-grabbing approach that most sales training do not coverEnd the meeting with a commitment following a closing approach that leverages the momentum of the sales interaction and seamlessly moves the process forwardBecause although this course will require you to go through it without skipping lectures and completing the quizzes and assignments, we want you to really understand the potential this course has for you.upfront!Your unfair advantage and competitive edge lie inside the course.Erhan says..."Anyone, from any background, can close high-ticket sales or start a solid sales career by following this course which will take you through a step-by-step process which is based on science and not heresy."My current clients include some of the best names in the B2B space like Microsoft, Henkel, Siemens, and Salesforce."See you inside the Course!
