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所在平台: Udemy |
课程主页: https://www.udemy.com/course/excel-for-market-research-strategies/
课程评论：没有评论
课程名称：市场研究策略中的Excel应用 概述：欢迎参加“市场研究策略中的Excel应用”课程。本课程旨在教授学生如何在市场研究和商业决策中有效地使用Excel。通过此课程，学生将掌握进行有效市场研究和数据分析所需的基本Excel技能。课程结束时，学生将能够利用Excel强大的工具收集、清理、分析和可视化市场数据，以支持明智的决策过程。 课程亮点： - 数据收集与组织：学习如何从可信来源（如美国人口普查和联邦储备经济数据）收集和组织数据。 - 数据清理技术：掌握处理缺失值、异常值和不一致性的高级统计技术，以便有效地组织和结构数据进行分析。 - 数据分析与解读：应用需求和销售预测技术（如移动平均和多元回归模型）来预测销售和需求。 - 商务公式应用：学习如何编写和实施Excel函数来解决商业问题，比如确定产品定价和计算客户生命周期价值。 其他技能包括： - 使用描述性统计来分析数据分布。 - 数据可视化技巧（图表、图形）用于揭示趋势和模式。 - 进行假设检验和统计分析，得出有意义的结论。 - 利用Excel内置函数（如SUMIF、AVERAGEIF、COUNTIF等）进行计算和洞察分析。 课程结束时，你将对使用Excel更加自信，并具备扎实的市场和商业知识。让我们开始吧！ 关于讲师：我是穆罕默德·哈比比博士，美国一所知名商学院的获奖市场营销教授。我曾因教学创新和杰出研究获得两项大奖。同时，我也是一名畅销的Udemy讲师，深受学生喜爱。无论是课程体验还是教学质量，我都对大家的反馈充满感激。期待带你们掌握这些技能，提升自己的专业水平！
Welcome to Excel for Marketing Research Strategies, a specialized course designed to teach you how to use Excel in the context of marketing research and business decision-making. This course is designed to equip students with the essential Excel skills needed to conduct effective marketing research and data analysis. By the end of this course, students will be able to leverage Excel's powerful tools to collect, clean, analyze, and visualize marketing data to guide informed and intelligent decision-making processes.Kill Two Birds with One Stone:This is not just another Excel course-this course focuses on how to leverage Excel's powerful tools and functions to solve real marketing research problems. You will learn many key skills such as:Data Collection and Organization:You will start by learning how to gather and organize data from trusted sources such as Census of the USA and the Federal Reserve Economic Data (FRED) add-in.Use the powerful tools such as Pivot tables, filters, sortingMaster data cleaning techniques, including handling missing values, outliers, and inconsistencies using simplified yet advanced statistical techniques that are implemented in ExcelOrganize and structure data effectively for analysisCreating Data Hierarchies and data aggregationData Analysis and Interpretation:Demand and Sales Forecasting: Learn how to apply various forecasting techniques such as moving averages and multiple regression models to predict sales and demand.Data Analysis and Interpretation: Master how to summarize large datasets, identify anomalies, and spot outliers to improve the accuracy of your research.Business Formula Application: Learn how to write and implement Excel functions to solve business problems, like determining product pricing, calculating customer lifetime value, and assessing churn rates.Other SkillsUtilize descriptive statistics to summarize and understand data distributionsEmploy data visualization techniques (charts, graphs) to uncover trends and patternsConduct hypothesis testing and statistical analysis to draw meaningful conclusionsUtilize Excel's built-in functions (e.g., SUMIF, AVERAGEIF, COUNTIF, etc) to perform calculations and derive insightsAnd more…At the end of this course you will be more confident using Excel and have more marketing and business knowledge. Let's go.About Your TeacherHey there! I'm Dr. Mohamed Habibi, an award-winning marketing professor at a major business school here in the U.S. In 2024, I was lucky enough to snag two awards-one for my teaching innovation and another for being an outstanding researcher!I'm also a best-selling Udemy instructor and one of the highest-rated publishers on the platform. Thousands of students have taken my courses and left me awesome reviews, which I'm super grateful for!Long story short, you're in good hands. I'm excited to teach you these skills and help you level up!
