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所在平台: Udemy |
课程主页: https://www.udemy.com/course/excel-essential-features-functions-for-marketing-analytics/
课程评论：没有评论
**课程名称：** Essential Excel Features & Functions for Marketing Analytics (营销分析必备 Excel 特性与函数) **课程概述：** 本课程旨在教授营销、网络、SEO及数字分析师在数据分析中常用的Excel技巧。您将学习到Excel的强大功能与函数，并通过实际案例了解如何在营销分析中应用它们。课程内容不仅限于Excel操作，还将激发您进行数据分析的灵感。 **学习目标：** * 理解Excel中常见的错误类型及其解决方法。 * 学会如何隐藏或替换错误值，使其更具可读性。 * 掌握合并多个列数据的多种方法。 * 理解不同类型的单元格引用的概念。 * 学习如何批量删除空白行以清理数据。 * 识别、高亮显示及批量删除重复行。 * 学习使用VLOOKUP函数，并通过SEO关键词数据进行演示。 * 掌握Pivot Tables（数据透视表）的应用，以数字营销活动分析为例。 * 学习如何利用Excel的Solver（规划求解）加载项来优化营销预算分配。 **课程要求：** * 具备Excel基础知识。 **适合人群：** * 希望学习Excel关键特性并将其应用于常见数据问题的任何人。 * 营销分析师。 * 数字与网络分析师。 * SEO分析师。 **教学大纲：**（无）
Excel is one of the most used tool for data analysis by marketers, marketing analysts, web, SEO and digital analysts.In this course we will learn about some awesome Excel features and functions and see several practical examples of how to use them for your analysis. Not only do I teach excel functions and features useful for Marketing, Digital and Web Analytics but also you will get cool ideas about what data you can analyze.What you'll learnUnderstand various types of errors Excel throws and how to fix themHow to suppress the error or replace them with more meaningful dataLearn different ways of combining data from multiple columnsUnderstand different types of cell references.Bulk delete blank rows to clean your excel sheet dataFind duplicate rows of data, highlight them and/or bulk delete themLearn how to use VLOOKUP - Uses search engine (SEO) keyword data as an example.Learn Pivot Tables - Example: Digital Marketing Campaign AnalysisFind Optimal Campaign Budget Allocation with Excel Add-In Solver - This will change the way you allocate your marketing budgets.Course requirements or prerequisites?You should be familiar with the basics of Excel.Who this course is for: Anybody who wants to learn about some key features in Excel how to apply them to common data issues.Marketing AnalystsDigital & Web AnalystsSEO analysts
