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所在平台: Udemy |
课程主页: https://www.udemy.com/course/exceed-your-customers-needs/
课程评论：没有评论
Coursera课程《客户成功：如何超越客户期望》概述： 在当今竞争激烈的市场中，公司需要比低价更强大的竞争优势，那就是价值。本课程将提供关键概念、框架和案例分析，帮助你满足并超越客户期望。 **课程要点：** * **价值宇宙（The Value Universe）：** 了解其如何影响客户从期望到忠诚的整个旅程。 * **客户需求识别：** 学习人们如何决定自己的真实需求。 * **案例研究：** * 现代汽车（Hyundai Motors）如何利用客户洞察创造全新车型。 * Costco 如何为数百万客户提供极致价值。 * **“要完成的工作”（Jobs to Be Done）思维：** 了解这种思维模式如何重塑公司。 * **客户终身价值（Customer Lifetime Value）：** 学习如何评估客户的真实价值。 **学习成果：** 成功完成本课程的学生将能更好地参与争夺新客户的竞争，并为更成功的职业生涯做好准备。
In today's hyper competitive market, your company needs a competitive advantage much bigger than just low prices. That advantage is value. But value may not be what you've been led to believe it really is. This course will provide key concepts, frameworks, and case studies to help you meet and exceed the expectations of your customers. In this course you will learn how: The Value Universe effects every customer on their journey from expectation to loyaltyPeople decide what their real needs areHyundai Motors used customer insight to create an entirely new vehicleJobs to Be Done thinking will revolutionize your companyCostco delivers extreme value to millions of customersCustomer Lifetime Value will change the way you evaluate the real value of your customers Every student who successfully completes this course will be better prepared to engage in the battle for new customers. This knowledge will also prepare you for a more successful career.
