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所在平台: Udemy |
课程主页: https://www.udemy.com/course/event-management-planning-for-success/
课程评论：没有评论
课程名称：成功的活动管理与规划 课程概述：本课程旨在教授成功活动策划者所需的基本流程。学生将学习如何从头开始构建一项活动，定义活动类型，设定明确且可衡量的目标，并在活动结束后实现盈利。此外，课程还将指导学生如何改造或更新现有活动，以增加出席人数、净利润和影响力。 课程内容包括： - 预算管理（收入、支出、交易） - 市场营销（社交媒体、印刷媒体、广告和邀请函） - 赞助商的获取、参与和保留策略 - 参与者管理（提前销售、售罄、活动后互动） 该课程涵盖所有内容，帮助你在策划任何活动时定制工作流程，不论是社区晚会还是商务会议。掌握正确的工具并专注于正确的任务是成功的关键。讲师将分享25年来活动策划中积累的技巧、经验和策略，帮助学员避免常见错误，轻松构建各种规模的活动。
This course is designed to teach the basic processes a successful event planner will utilize. Students will learn how to build an event from scratch, how to define what kind of event it is, develop clear goals with measurable results after the event is completed as well as how to generate net profitability. Students will also walk through revamping or refreshing an existing event to increase attendance, net profits and impact.We cover everything from budgeting(revenues, expenses, trades) to marketing (social media, print, media, and invitations); sponsors (securing, engaging, retaining) to attendees (early bird sales, sell out, post event engagement). This course covers it all so that you can customize your workflow and process when creating any event, whether it is a community gala to a business conference. You need the right tools and you need to stay focused on the right tasks.I will share with you all my tips, tricks and strategies I have learned over the last 25 years of event planning. Learn from my mistakes and learn how easy it is to build any event, at any time for any size audience when you have the right tools for the task.
