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所在平台: Udemy |
课程主页: https://www.udemy.com/course/etsy-print-on-demand-masterclass/
课程评论：没有评论
Coursera 课程《Etsy 按需打印大师班》内容摘要 本课程全面指导您如何在 Etsy 平台上开展按需打印业务。 **第一模块：入门** 课程将带您熟悉 Etsy 的卖家生态系统，帮助您注册 Etsy 卖家账户和店铺，并创建第一个产品列表，这是在 Etsy 上销售的必备步骤。 **第二模块：打造您的店铺** 此模块专注于提升店铺的视觉吸引力，使其看起来专业且顶级。您将学习如何自定义店铺，设置包括运费、退货和换货在内的店铺政策。 **第三模块：按需打印生产合作伙伴** 本模块介绍与 Etsy 卖家账户集成的生产合作伙伴。这些公司能够免费提供按需打印产品，您无需自行持有库存。课程将指导您如何将这些合作伙伴与您的 Etsy 账户集成，以便发布新产品并自动处理订单，从而使您专注于业务扩展和产品多样化。 **第四模块：Etsy 搜索引擎优化 (SEO)** SEO 是 Etsy 业务成功的关键。您将学习 Etsy SEO 的“ do's & don'ts”，并将其应用于产品列表，包括优化标题、标签、描述，以及利用 Etsy 的免费送货保证等功能，以提高产品的自然可见性。 **第五模块：通过优化提高销量** 该模块被认为是课程的核心。您将学习能让您在 Etsy 竞争中脱颖而出的优化策略，这些策略大多数卖家并不了解。掌握并应用这些策略将帮助您在平台上取得巨大成功。 **第六模块：广告** 本模块将深入探讨 Etsy Ads 和 Etsy Offsite Ads（站外广告）。您将了解它们的运作方式，以及作者推荐的处理这两种广告的方法。作者还将分享一个关于 Etsy 为其列表投入大量广告且不收取费用的亲身经历。 **第七模块：店铺管理器** 本模块将带您熟悉 Etsy 店铺的后台管理界面，包括仪表板、订单、消息、统计数据、分析和财务等。此外，还将提供管理列表的教程，如批量编辑和按类别组织列表，以帮助客户更便捷地找到所需商品。 **第八模块：Etsy 卖家工具** 在此模块中，作者将分享其最喜欢的 Etsy 卖家工具。虽然付费工具并非成功必需，但它们能提供显著帮助，作者将展示如何利用这些工具来增加 Etsy 销量。 **第九模块：Etsy 店铺评价** 本模块包含对 30 家 Etsy 按需打印店铺的真实评价，分析它们的优缺点，并重点讨论如何通过改进策略来提升销量。
MODULE 1: INTRODUCTIONWelcome to Ryan's Method: Etsy Print on Demand!In this module you will be introduced to the Etsy ecosystem from the seller perspective.We'll get your Etsy seller account opened, & get your Etsy shop opened. We will also create your first product listing, which is required to sell on Etsy.MODULE 2: BUILD YOUR SHOPNext we'll focus on building out your Etsy shop. This means customizing it to look AMAZING so that when customers see it, it has the look & feel of a professional, top-tier shop.We will set up your shop policies for things like shipping, returns, & exchange policies.MODULE 3: PRINT ON DEMAND PRODUCTION PARTNERIt's now time to be introduced to our production partners.These are the companies that integrate with our Etsy seller account so that we can list print on demand products for sale (without owning them ourselves).What's great about them is that using them is FREE! So in this module I'll walk you through how we can integrate them together with our Etsy account so that we can push new products & have our sales automatically detected & fulfilled.This allows us to focus on scaling our business, and gives us the ability to offer a wide variety of products in our shops.MODULE 4: ETSY SEARCH ENGINE OPTIMIZATION (SEO)SEO, or search engine optimization is critical to the success of our Etsy business.In this module we focus on learning the "do's & dont's" of Etsy SEO and then we apply it to our product listings moving forward.This is how we communicate to Etsy's search algorithm what relevant keywords to associate our products with, when customers perform a keyword search on Etsy (with the hopes that we increase our organic visibility as much as possible).This means optimizing our Title, Tags, Description, & taking advantage of things like Etsy's free shipping guarantee.MODULE 5: INCREASE SALES w/ OPTIMIZATIONSI consider this module to be the "bread and butter" of my Etsy print on demand course.In this module you'll learn all of the optimizations that will truly set you apart from your competition on Etsy, & make you stand out as a true top-tier Etsy seller.Most people that sell on Etsy aren't even aware of half of the things you'll learn here, and if you take advantage of them & apply them to your Etsy listings, you will be very successful selling on the platform.I took a lot of pride in compiling each and every one of the strategies you'll learn here, and even if you're already selling on Etsy, this section makes enrolling in the course worth it.MODULE 6: ADVERTISINGNow we'll take a look at both Etsy Ads & Etsy Offsite Ads.You'll learn how they work, along with my recommended approach for handling both on-site & off-site ads.I'll also share a story of when Etsy spent hundreds of dollars to advertise my listing at no cost to me! It's a pretty crazy story where tons of sales were made in a short span of time.MODULE 7: SHOP MANAGERShop Manager is the back-end of your Etsy shop.This module will show you around & have you feeling comfortable in each section:Dashboard / Orders / Messages / Stats / Analytics / FinancesIt also includes tutorials for making managing your listings easier, including how to make bulk edits to them as well as how to organize them into sections, which can help potential customers locate what they're looking for on your shop's front end.MODULE 8: ETSY SELLER TOOLSIn this module I share my favorite Etsy seller tools.Paid tools are not required to be successful, but the ones listing here can certainly help. You'll see exactly how I use them to increase my Etsy sales.MODULE 9: ETSY SHOP REVIEWSThis module includes organic reviews of 30 Etsy print on demand shops.We take a look at the good, the bad, and the ugly! And of course, focus on what changes can be made to increase sales moving forward.
