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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ethnographic-research-understanding-people-around-you/
课程评论：没有评论
课程名称：人种志研究：理解您周围的人 概述：欢迎参与人种志研究课程！这一研究方法旨在帮助您理解您周围的人。人种志研究的一个例子是用户研究，通过它，您可以了解特定用户类型的需求和愿望。该方法通常用于项目开始时设定环境和方向，在整个项目周期中生成见解并获取反馈，同时向同事、上级和管理层传达研究结果。这一方法被广泛应用于希望理解和同理用户及客户的用户体验研究员、希望设计出优秀产品或服务的产品团队，以及希望建立良好工作文化和环境的领导者。在本课程中，您将学习不同类型研究所需的工具和方法论，并将其应用于您选择的项目或我们为您准备的项目。课程结束时，您将能够：有效规划和开展研究以了解您的用户、客户及周围人；从他人的视角理解事物并与他们产生共鸣；生成见解以制定后续步骤。最重要的是，您将拥有展示您所掌握知识的工作，通过完成该主题的项目。
Welcome to the course on ethnographic research! It's a method used to understand people around you, an example of ethnographic research is user research, where you learn about the needs and desires of a particular user type.It is typically used to set the context & direction at the beginning of your projects, generate insights and get feedback throughout the project cycle, and communicate the findings to your colleagues, supervisor, and management.It is widely used by UX researchers that want to understand and empathize with users and customers, product teams that want to design great products or services, and now leaderships that want to build great workplace culture and environments.In this course, you will learn the tools and methodologies that will be used in different types of research and apply them on a project of your choice or the one that we prepared for you.By the end of this course, you will be able to:Plan and conduct effective research to understand your users, customers, and others around you,Understand things from people's perspectives and empathize with them,Generate insights to develop next stepsMost importantly, you will have the work to showcase your knowledge through completed projects on this topic.
