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所在平台: Udemy |
课程主页: https://www.udemy.com/course/essentials-to-lead-generation-for-software-vendors/
课程评论：没有评论
课程名称：软件供应商的潜在客户生成基础 课程概述：在《潜在客户生成基础》课程中，您将学习策略和互动技巧，以开始生成潜在客户，增强销售管道。如果您希望了解如何建立潜在客户数据库、深入了解目标市场，并量身定制信息以吸引买家角色，那么本课程非常适合您。潜在客户生成是一项必要的营销技能，可以引导客户顺畅地进入销售流程。本课程将为您提供基本工具，帮助您起步！ 在《潜在客户生成基础》课程中，您将学习： - 确定合格的潜在客户 - 定义目标受众并建立买家角色 - 建立目标潜在客户数据库 - 制作吸引人的推销内容和电子邮件消息，以提高回应率 - 学习外呼营销和冷拨打的秘诀 - 建立融洽关系，突破门卫，与潜在客户进行高层次的讨论 - 撰写详细的潜在客户报告，以便后续跟进 - 了解社交销售的方方面面 - 创建一个令人印象深刻的LinkedIn社交销售个人资料，以建立可信度和合法性 - 在LinkedIn上建立网络，以便以促进持久关系的方式展开在线对话 - 进行社交聆听，以增强对买家角色的理解 课程成果： - 从困惑到高效的潜在客户生成营销人员 - 从被卡住到顺利突破门卫专业化 - 从被忽视到吸引潜在客户的积极参与 - 从害羞和不确定到自信地应对各种对话 《潜在客户生成基础》是一门针对B2B软件营销人员的初学者课程，由MediaDev创建。
In Essentials to Lead Generation, you'll learn strategies and engagement tactics so that you can begin to generate leads to enhance your sales pipeline. If you're looking to learn how to build a database of prospects, learn more about your target market, and tailor messaging to engage your buyer personas, then this course is for you.Lead generation is a necessary marketing skill to bring your prospects down the sales cycle. This course will give you the basic tools to get started!In this Essentials to Lead Generation course, you will learn how to:Identify qualified leadsDefine your target audience and build buyer personasBuild a database of in-target prospectsCraft engaging pitches and email messages to increase your response ratesLearn the secrets to outbound telemarketing and cold callingBuild rapport, get past gatekeepers and engage your prospects in high-level discussionsWrite a leads report that fully details the next steps for follow-upUnderstand the in's and out's to social sellingCreate a remarkable LinkedIn social selling profile that commands credibility and legitimacyBuild a network on LinkedIn to create online dialogues in a way that nurtures lasting relationshipsConduct social listening to enhance your understanding of your buyer personasYOUR OUTCOMESFrom struggling to high-performing lead generation marketerFrom stuck to getting past gatekeepers like a proFrom seen-zoned to engaged prospectsFrom shy and unsure to navigating difficult conversations confidentlyEssentials to Lead Generation is a beginner course for B2B software marketers created by MediaDev.
