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所在平台: Udemy |
课程主页: https://www.udemy.com/course/essentials-of-smartpls-4-for-research-and-data-analysis/
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课程名称：智能PLS 4的基础：研究与数据分析 概述：PLS-SEM（偏最小二乘结构方程模型）是一种以合成为基础的SEM方法，旨在最大化路径模型中因变量的解释方差。研究人员和从业者在进行成功因素和竞争优势研究时，广泛使用PLS-SEM。与其他SEM技术相比，PLS-SEM允许研究人员估计许多构念和指标变量组成的非常复杂的模型。此外，PLS-SEM支持反射性和形成性构念的估计，通常在数据要求上提供了更大的灵活性。PLS-SEM的方法目标是方差的解释（以预测为导向）而非协方差的解释（通过协方差基础结构方程模型，CB-SEM进行理论测试）。当CB-SEM的假设被违反、且所提议的因果关系尚未充分探索时，PLS-SEM方法的应用具有很高的兴趣。 课程内容包括： - 数据分析的必要性 - 与SEM相关的基本概念 - 使用SPSS和SmartPLS的数据分析 - 测量模型分析 - 结构模型分析 - 中介/调节分析 - SmartPLS的高级问题 - APA风格的解释 - 来自Fiverr项目的真实案例 - 如何开始Fiverr业务 - 提示与技巧等 课程特点： - 有助于攻读博士和硕士学位的竞争优势 - 学术出版所需工具 - 被顶级商业期刊高接受率 - 统计分析的简单解释 - 理论与实践兼顾 - 成为全球数据分析师及自由职业者 - 优秀的职业机会 - 本地和全球市场的巨大需求 使用软件包：SmartPLS 4，SPSS 25.0 适合对象：研究学者、教职人员、大学生，以及对现代统计技术感兴趣的个人。 先修知识：基本的多变量技术知识，如因子分析和多重回归分析。 谢谢与问候， Shahedul Hasan 研究助理及独立研究员 达卡大学工商管理学士及硕士 东三角洲大学前讲师 数据分析讲师，Instructory和Udemy 知名自由职业者，Upwork 《虚拟经济与跨国营销期刊》编辑评审委员会成员 《全球企业家精神、创新与领导力期刊》编辑 《合作与体验教育研究期刊》编辑助理
PLS-SEM is a composite-based approach to SEM that aims at maximizing the explained variance of dependent constructs in the path model. Researchers and practitioners use PLS-SEM, especially when they conduct studies on success factors and the sources of competitive advantage.Compared to other SEM techniques, PLS-SEM allows researchers to estimate very complex models with many constructs and indicator variables. Furthermore, PLS-SEM allows for estimating reflective and formative constructs and generally offers much flexibility in terms of data requirements. The goal of PLS-SEM is the explanation of variances (prediction-oriented character of the methodology) rather than explaining covariances (theory testing via covariance-based SEM, CB-SEM). The application of the PLS-SEM method is of high interest if the assumptions of CB-SEM are violated and the proposed cause-and-effect relationships are not sufficiently explored. The course will include the following aspects:Why is data analysis required?Basic concepts related to SEMData analysis using SPSS and SmartPLSMeasurement model analysisStructural model analysisMediator/Moderator analysisAdvanced issues in SmartPLSExplanation in APA styleReal exercise from Fiverr projectsGetting started with Fiverr gigsTips and tricks and many moreThe course features include but are not limited to:Competitive edge for pursuing PhD and Master'sRequired tool for scholarly publicationHigh acceptance rate by top business journalsEasy explanation of the statistical analysisFocus on both theory and practiceBecome a global data analyst and freelancerExcellent carrier opportunityHuge demand in local and global marketsSoftware package: SmartPLS 4, SPSS 25.0Who should attend?Research scholars, faculty members, university students, and individuals who are engaged in or interested in contemporary statistical techniquesPrerequisite: Basic knowledge of multivariate techniques such as factor analysis and multiple regression.Thanks and RegardsShahedul HasanResearch Assistant & Independent Researcher.BBA & MBA, University of Dhaka.Ex-Lecturer, East Delta University.Data Analysis Instructor, Instructory and Udemy.Top Rated Freelancer, Upwork.Editorial Review Board Member, Virtual Economics & Transnational Marketing Journal.Editor, Global Journal of Entrepreneurship, Innovation and Leadership.Editorial Assistant, Journal for the Study of Cooperative and Experiential Education.
