|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/essential-seo-techniques-for-successful-web-marketing/
课程评论：没有评论
课程名称：成功网络营销的基础SEO培训 课程概述：掌握SEO和网络营销的艺术，专为网络创业者而设。本课程由专家作者及互联网营销大师Kevin Bates主讲，旨在引导您了解搜索引擎优化（SEO）中的基本概念。课程专为初学者设计，无需具备SEO的先前知识，但建议拥有一些HTML知识和网站经验。您将从SEO的基本原理开始学习，包括搜索引擎的运作方式和可供使用的一些工具。在掌握基本概念后，Kevin将深入讲解SEO的技术方面，包括站点地图、重定向、nofollow属性以及动态内容处理。您将学习页面内和页面外优化的方法，了解如何测量、跟踪和测试您的优化效果，甚至学习如何有效利用付费搜索。通过本视频培训课程的学习，您将熟悉网站优化的流程、关键词选择以及付费搜索营销的基本知识，以为您的网站带来更多流量。 课程目标： - 学习高效的SEO技术，以提高网站排名 - 避免因优化导致的处罚，防止网站被沙盒或禁止 - 逆向工程竞争对手的SEO策略并将其转化为优势 - 寻找具有高转换率的细分关键词 - 利用谷歌的报告寻找未开发的商业流量 - 理解商业意图并学会如何利用它 - 学习付费搜索的基本知识并使其获得盈利 - 有效运用社交媒体营销 本课程将为您提供必要的技能，以在不断发展的数字营销环境中脱颖而出。
Master the art of SEO and Web Marketing for Web Entrepreneur. In this training course for SEO (Search Engine Optimization) fundamentals, expert author and internet marketer, Kevin Bates takes you through the sometimes confusing world of web site optimization for search engines. This SEO tutorial is designed for the beginner, and you do not have to have prior knowledge of SEO - however some HTML knowledge and website experience are recommended. You will start with the basics of what SEO is, how search engines operate, and some of the tools available to you. Once you are comfortable with the basics, Kevin delves into the technical side of SEO - sitemaps, redirects, nofollows and how to handle dynamic content. You will learn about on and off page optimization, how to measure, track and test your optimization, and even how to use paid search effectively. By the conclusion of this video based training for search engine optimization, you will be familiar with the process of optimizing your website, choosing keywords and the basics of paid search marketing to generate more traffic for your website. Course Goals: Learn highly effective SEO techniques that boost rankings Learn how not to trip over optimization penalties that could lead to your site being sandoxed or banned. Learn to reverse engineer your Competitors SEO Strategies and turn them to your advantage Learn how to find niche keywords with a high conversation rate Learn how to use Google's own reporting to find untapped commercial traffic Gain an Understanding of Commercial Intent and learn how to capitalize on it. Learn the fundamentals of Paid Search and how to make it profitable Learn effective use of Social Media Marketing
