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所在平台: Udemy |
课程主页: https://www.udemy.com/course/essential-selling-skills-for-medical-representatives/
课程评论：没有评论
**课程名称：** 医药代表必备销售技能 **课程概述：** 本课程旨在帮助新晋医药代表或有意投身医药销售领域的人士，掌握医药代表工作中所必需的核心销售技能。课程认识到，虽然医学知识通常可以通过例行培训和营销团队输入获得，但成功的医药代表与众不同之处在于其卓越的销售技巧。 课程将繁杂的销售技能精炼为在每一次拜访医生时都不可或缺的必备能力。从一个有影响力的开场白到一次有效的结束语，在医药代表与医生交流的短暂时间里，多种技能将发挥作用。本课程将重点讲解那些在任何情境下都通用的基础技能，同时也会提及在特定情况下才能发挥作用的技能。 通过学习这些基本技能，医药代表能够无意识地遵循 AIDA（Attention - Attention - Interest - Desire - Action）原则。其中，“有影响力的开场白”帮助代表迅速吸引医生的注意力，而“陈述艺术”则能在有限的时间内有效维持医生对产品信息的兴趣。 **核心内容：** * 医药代表工作中的关键销售技能。 * 如何进行有影响力的开场白，吸引医生注意力。 * 如何在有限时间内有效进行产品陈述，保持医生兴趣。 * 掌握在各种医生拜访情境下通用的基础销售技巧。 * 将销售技能与 AIDA 原则相结合，提升销售效率。
The job of a Medical Representative involves a heady combination of medical knowledge and selling skills. While Medical Knowledge is common for all and can be acquired through regular training and inputs from the marketing team, what sets a successful Medical Representative apart from rest of the community is the selling skills. However, for a new Medical Representative this could be a confusing ask as there are innumerable skills that contribute to the success of a Medical Representative. This course makes it simple for new MRs and those who wish to start their careers in the field. It zeroes down to the most essential skills that are used in every doctor's call. Right from an impactful opening to an effective closing there are a number of skills come into play during a medical rep's interview with a doctor. However, there are certain skills that are used in particular situations. On the other hand there are certain basic skills that are used in every situation. This course deals with those essential skills.These skills help the Medical Representative follow the AIDA principle unconsciously. While the Impactful Opening helps the Medical Rep gain the doctor's attention, the Art of Detailing keeps the doctor engaged in the detailing in the short time that a Medical Rep gets in the doctor's clinic.
