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所在平台: Udemy |
课程主页: https://www.udemy.com/course/entrepreneurship-digital-strategy-academy/
课程评论：没有评论
**课程名称：** 终极创业者电商品牌打造指南 **课程概述：** 本课程将帮助您了解数字时代消费者行为的变化，并学习高增长的 DTC (Direct-to-Consumer) 原生数字品牌背后的实战策略。课程涵盖了作为企业主在电商领域做出正确决策所需的关键领域，包括： * **价值主张：** 如何清晰定位品牌的核心价值。 * **品牌建设：** 打造引人入胜且区别于竞品的品牌形象。 * **运营：** 优化供应链、库存和物流等电商运营环节。 * **客户体验 (CX)：** 提供卓越的客户服务和无缝的购物体验。 * **营销：** 掌握有效的数字营销手段，触达目标客户。 * **数字战略：** 制定全面的电商发展规划。 * **电子商务：** 深入了解电商平台的运作和策略。 **目标学员：** 本课程适合有事业心、善于头脑风暴、充满创意以及希望高效执行并打造卓越数字体验的高绩效品牌的企业主。
The digital revolution has completely changed consumer behavior and brands need to respond accordingly. You will learn insider tactics of high-growth Direct-to-Consumer (DTC) digitally native brands!The course bundle covers all major areas to focus on as a business owner to make the right decisions regarding your brand - through an e-commerce lens. My expertise connects cross-functional business units and combines them into a cohesive digital experience. You will learn about: value propositions, branding, operations, CX, marketing, digital strategy, e-commerce, and much more!This course is for the go-getters, brainstomers, ideators, and business owners who want to learn how to execute efficiently and create high-performing brands that have a best-in-class digital experience.
