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所在平台: Udemy |
课程主页: https://www.udemy.com/course/entrepreneurmistakes/
课程评论：没有评论
课程名称：企业家错误案例研究，讲师：Sramana Mitra 课程概述： 1Mby1M方法论基于案例研究。在本课程中，Sramana Mitra与学生分享科技企业家的秘笈，学生将有机会与企业家、投资人及思想领袖进行深入对话，从中获得如何建立繁荣业务的宝贵见解。通过这些对话，学生将获得探索创业的案例研究。Sramana对关键学习的汇总和敏锐的分析为每次讨论增添了深度。 在课程中，我们将讨论企业家们常犯的错误，并通过多个案例研究来说明不同类型的错误。例如，创业生态系统中的一个普遍误区是，认为可以在没有业务的情况下筹集资金。这是一种错误的观念，因此不要走这条路。你必须将概念转化为业务，才能筹集资金。 另外，"喷洒与祈祷"的策略也是一个问题。不要试图包揽所有市场，你需要有非常精确的市场定位，以实现快速市场进入。虽然每个人都可以是潜在客户，但你的客户必须是一个明确且精准的目标受众，只有这样才能建立强大的企业。 另一个常见错误是糟糕的单位经济，这意味着你在每一个客户身上都在亏损。那么你怎么能期望随着时间的推移建立一个盈利的业务呢？这并不现实。 这些只是我们在本课程中将讨论的某些问题的几例。你将在这里找到丰富的案例研究，切身体会到应该避免的错误。从现在开始，让我们一起探索吧！
The 1Mby1M Methodology is based on case studies. In this course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana's synthesis of key learnings and incisive analysis add great depth to each discussion.Throughout this course we are going to talk about common mistakes that entrepreneurs make, and we are going to look at a lot of different case studies to illustrate the different types of mistakes that we see frequently. I'll give you a little bit of a flavor of the kinds of things that you're going to encounter.One of the biggest, most prevalent myths of the startup ecosystem is that you can raise money without having a business. This is a flawed concept, so don't go there. This is going to be a requirement - that you turn your concept into a business before you can raise money.Similarly, you will find problems with a spray and pray strategy. Don't try to boil the ocean. You're gonna have to have very precise positioning to gain high velocity entry into a market.Everybody and their mother is not your customer. Your customer has to be a very precise, well-targeted audience. That is what builds strong businesses.Another common mistake is having lousy unit economics. You are losing money on every single customer, so how do you expect that you're gonna build a profitable business over time? It doesn't work.So these are just a few examples of the kinds of issues we're gonna deal with in this course. You're going to find a ton of case studies here and you will get a visceral feel for the kinds of mistakes that you should be avoiding.Let's go!
