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所在平台: Udemy |
课程主页: https://www.udemy.com/course/employer-branding-for-recruiters/
课程评论：没有评论
**课程名称：** 招聘人员雇主品牌打造 **课程概述：** 在当今竞争激烈的人才市场，“雇主品牌”已成为一个不可或缺的概念。然而，并非所有人都真正理解并懂得如何有效运用它。雇主品牌能够极大地增强招聘效果，为通常依靠“蛮力”进行的招聘过程注入战略性思维。 掌握了雇主品牌，招聘人员可以更有效地吸引到目标人才，与候选人进行更具吸引力的沟通，并最终提高录用率，顺利实现招聘目标。 尽管雇主品牌在市场营销和人才获取领域备受关注，但招聘人员往往缺乏对其进行有效使用的专业培训。他们常常被给予品牌指引，却缺少如何将其融入日常工作的实际指导。因此，这一强大的招聘工具未能得到充分利用，其为公司带来的价值也未能显现。 无论您身处何种企业，未能以最低成本招聘到最优秀的人才，都将错失推动业务增长的宝贵机会。 本课程将帮助您通过挖掘和运用现有雇主品牌，全面提升您的招聘技能。通过本课程的学习，您将能够缩短招聘周期，提高录用接受率，从而成为一名更有价值的招聘人才。
It's hard to escape the term "employer branding" these days. But that doesn't mean it is something everyone understands or knows how to use.Employer branding is a "force multiplier" for recruiting, bringing a strategic approach to what is usually a brute force process. Properly armed with an employer brand, recruiters will be able to attract more of the talent their hiring managers actually want to talk to. They'll have better conversations with candidates. And they'll even be able to close more deals and increase their offer acceptance rate.But while employer branding has become a hot topic in marketing and talent acquisition, recruiters are rarely trained in how to properly use their own. They are given the brand and told to "use this!" with next to no meaningful instruction, and without learning how to integrate it into their day-to-day work.Consequently, they never adopt this effective new tool and never see the ultimate value it drives for their company.No matter where you work, not bringing in the best possible talent at the lowest possible cost is a missed opportunity to help your business grow.In this course, you'll learn how to level-up your existing recruiting skills by tapping into your employer brand. This will lower your time to fill rates, increase your offer acceptance rates, and make you a more valuable recruiter.
