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所在平台: Udemy |
课程主页: https://www.udemy.com/course/employer-branding/
课程评论：没有评论
**课程名称：** 雇主品牌建设与人才招募 **课程概述：** 本课程面向人力资源和人才招募领域的专业人士，旨在帮助他们掌握雇主品牌建设的核心技能，以吸引顶尖人才并推动个人职业发展。随着招聘日益趋向市场营销，本课程将深入探讨视频、搜索引擎优化（SEO）和社交媒体等关键营销策略在人才获取中的应用。 课程将重点讲解： * **雇主品牌的重要性：** 在信息透明的时代，组织为何需要重视雇主品牌。
Recruiting is becoming more like marketing each day. Talent acquisition teams now need to have a strategy for everything from video to SEO to social media, or else risk getting left behind. More than that, individuals must learn about these new trends in the recruiting space or risk having their own careers stagnate. This course is first and foremost for HR and talent acquisition professionals who want to master employer branding in order to help their organizations attract the best talent, and to propel their own careers. In this course, we'll cover why employer branding matters in the age of transparency, how organizations can build their brands both with large and small budgets, and how to track the effectiveness of your employer branding efforts.
