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所在平台: Udemy |
课程主页: https://www.udemy.com/course/employer-brand-for-small-business/
课程评论：没有评论
课程名称：小型企业雇主品牌 课程概述：许多人认为只有拥有1000名以上员工的公司，才能考虑雇主品牌的价值。然而，这种看法并不准确。正因如此，我开发了这门课程。正如你将很快看到的，优秀的雇主品牌能够带来显著的改变。无论是大是小，你的雇主品牌决定了你能够招聘到何种人才、招聘效率以及员工的留任率。它还为你的营销团队提供了一整套新的工具，以更好地推广产品和服务。这种影响在小型企业中更为明显。当你没有大量招聘人员、没有巨额预算用于先进技术时，雇主品牌的思维方式可以让每一位新员工的表现都更优秀，更迅速，从而改变公司对自身人才的看法，并带动其发展。 我认为，雇主品牌是民主的，适用于所有公司。然而，雇主品牌的经济模式使得只有大公司（或者富裕公司）才能承担和利用这一资源。可以将这门课程视为获取和建立雇主品牌的操作手册。课程旨在帮助每一家想要招聘的公司充分发挥其雇主品牌的优势，使任何公司都能在竞争中脱颖而出，帮助你以更少的投入实现更多的招聘成果。
There's an assumption that a company needs 1,000+ employees before it can even begin to think about justifying the cost of such a role.And that's not true. Which is why I built this class..As you'll soon see, I know that employer branding, when done well, is an absolute game-changer. In ways big and small, your employer brand determines who you can hire, how quickly and how dearly, and encourages people to stick around longer. It even gives your marketing team a whole new set of colors with which to promote their products and services.And that goes double for smaller companies. When you don't have an army of recruiters, millions to spend on a cool tech stack, when your marketing team seems like it's sprinting 24/7 just to keep from drowning, employer branding (and employer brand thinking) means every new hire can be a little better, a little faster, changing how your whole company looks at its own talent and what it can expect from itself as it grows.For me, employer branding is democratic. It is useful for everyone. But the economics of employer branding means only big (and/or rich) companies can afford and leverage it.Think of this as the instruction manual for getting your employer brand up and running.This course is designed to help every single company who wants to hire take advantage of their employer brand. To allow any company to compete for talent in any weight class. To allow you to get more hiring done with less.
