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所在平台: Udemy |
课程主页: https://www.udemy.com/course/emotioncraft-mastering-the-art-of-emotional-design-tm/
课程评论：没有评论
EmotionCraft：情绪设计精通艺术 **课程概述：** 本课程“EmotionCraft：情绪设计精通艺术”将带您深入探索情绪设计。您将学会如何创造富有情感的产品，理解认知与情感之间的协同作用。课程将重点关注三个情绪层面：西方（Western）、行为（Behavior）和反思（Reflective），帮助您深刻认识情绪在设计中的巨大影响。 **课程亮点：** * **有意义的情绪设计：** 深入理解情绪设计，认识其在产品、服务、图形和系统中的普适性，超越单纯的功能性。 * **澄清认知与情感：** 阐明情感与认知的区别，通过实时案例和流程图，解析在访问、行为和反思层面的决策过程。 * **叙事对购买决策的影响：** 探讨人们为何基于与产品相关的叙事故事做出情感化决策，从而超越形式与功能的二元对立。 * **B2B决策中的情感：** 通过实时统计数据和对情感动态的全面理解，揭示情感在B2B购买决策中的惊人影响力。 * **以愉悦为中心的设计影响力：** 揭示愉悦体验设计在影响高峰体验方面的力量，并与马斯洛需求层次理论中的自我实现和自尊原则相契合。 * **优秀与糟糕设计的实例剖析：** 通过丰富的案例研究，学习优秀与糟糕的情绪设计，并配以视觉化分析，加深理解。 * **隐喻性设计属性：** 探索隐喻性情绪设计，理解产品属性（如Charles and Ray Eames椅子）如何影响隐喻相似性和用户选择。 * **情绪色彩的主观性：** 探讨情绪色彩在不同文化和情境下的主观性，从中形成初步认识，鼓励学生内化。 * **材料选择与情感：** 研究不同材料如何唤起一系列情感，通过一个简单的一分钟练习，感受触感的情感影响。 * **实践课程项目：** 参与一个包含10种不同产品的实践项目，鼓励学生通过设计决策来传达情感。该项目有助于培养对产品设计复杂过程的敏感度，并塑造个人风格。 踏上“EmotionCraft”的启发之旅，将设计与情感融合，深刻影响我们感知、互动和连接世界产品的方式。 **课程讲师：** Dr. FAK Noble Ai 研究员，科学家，产品开发者，创新者与纯意识专家 Noble Transformation Hub TM 创始人
Course Description:Unveil the intricate world of Emotional Design through our comprehensive course, "EmotionCraft: Mastering the Art of Emotional Design." This transformative journey empowers students to delve into the nuanced realm of emotional product creation, unraveling the symbiotic relationship between cognition and emotions. With a focus on three distinct emotional levels - Western, Behavior, and Reflective - this course is a gateway to understanding the profound impact emotions have on design.Course Highlights:Meaningful Emotion Design: Gain a profound understanding of emotional design, exploring its implications on products, services, graphics, and systems, transcending mere functionality.Cognition vs. Emotions Clarified: Illuminate the distinctions between emotions and cognition, navigating decision-making processes across visit, behavior, and reflective levels, all through real-time examples and illustrative flowcharts.Narrative Impact on Buying Decisions: Explore why people make emotional decisions based on narrative storytelling attached to products, transcending the dichotomy of form and function.Emotions in B2B Decision-Making: Discover the surprising influence of emotions on B2B buying decisions, backed by real-time statistics and a comprehensive understanding of emotional dynamics.Pleasure-Centric Design Influence: Uncover the power of pleasurable experience design in influencing peak experiences, aligning with Maslow's Hierarchy principles of self-actualization and self-esteem.Illustrative Examples of Good and Bad Designs: Learn from a rich array of examples showcasing both good and bad emotional designs, dissected with visuals for enhanced comprehension.Metaphorical Design Attributes: Delve into the world of metaphorical emotional design, exploring how product attributes, such as the iconic Charles and Ray Eames chair, influence metaphorical resemblance and user selection.Subjectivity of Emotional Colors: Explore the subjective nature of emotional colors in different cultural and contextual contexts, fostering a rough understanding that encourages internalization by students.Material Selection and Emotions: Investigate how different materials evoke a spectrum of emotions, engaging in a simple yet powerful one-minute exercise to grasp the emotional impact of touch and feel.Class Project for Practical Application: Engage in a hands-on class project involving 10 different products, encouraging students to communicate emotions through their design decisions. This project aids in sensitizing students to the intricate process of product design, fostering the development of their signature style.Embark on this enlightening journey with "EmotionCraft," where the fusion of design and emotions creates a profound impact on the way we perceive, interact, and connect with the world of products.Courtesy,Dr. FAK Noble Ai Researcher, Scientists, Product Developer, Innovator & Pure Consciousness ExpertFounder of Noble Transformation Hub TM
