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所在平台: Udemy |
课程主页: https://www.udemy.com/course/emotional-design-thinking-design-psychology-masterclass/
课程评论：没有评论
**课程名称：** 情绪化设计思维与设计心理学大师课 **课程概述：** 本课程融合了情绪化设计、设计思维和设计心理学的前沿研究，旨在为学习者提供全新的设计视角。课程内容适合各类设计师（UX、产品、工业、平面等）以及具有探索精神的市场营销和创意经理。 **课程内容分为三个部分：** 1. **情绪化设计与心理学基础：** 深入探讨情绪化设计和设计心理学的起源和核心概念。 2. **人与设计的连接：** 剖析人类如何与设计产生共鸣和连接。 3. **理论的实践应用：** 通过案例分析和实际解决方案，将理论知识付诸实践。 **课程项目：** 课程项目包含一系列任务，全面涵盖了所有视频讲座的内容，以巩固学习成果。具体任务包括： * **设计观察与感受分析：** 选择身边 10 种设计，分析它们带给消费者的感受，并为每种设计记录至少 5 种感受。 * **案例研究（Ford Edsel）：** 分析 Ford Edsel 汽车失败的原因，从设计技术的角度进行探讨。 * **产品性别与社会属性分析：** 选择 5 种产品，寻找其对应的“女性版本”和“男性版本”，并分析这些产品与特定年龄、性别和社会地位的关联。 * **功能设计简报、用户画像与心理设计简报：** 为以下物品撰写详细的简报（每份不少于 200 字）： * 办公桌 * 家用榨汁机 * 手提包
This course has been designed by consulting cutting edge research on the novel subjects of emotional design, design thinking and design psychology. This power packed training has the potential to give students a whole new perspective on design. All types of designers (UX, Product, Industrial, Graphic, etc..) and marketing and creative managers who have an inquisitive eye can benefit from this training. The first part of the course starts with the very origins of emotional design and psychology. The second part covers how humans connect to design. The third part practically applies all theories in design, citing cases and solved examples. The project is a combination of various tasks covering all the video lectures.Think & Observe 10 designs around you. Consciously try to note what sensation transference they give to the consumers. Write down at least 5 feelings per design.Study Ford Edsel and figure out the reason for its failure from a design technology perspective.Take any 5 products, search for a female version of the product, search for a male version and correspond them to the age, gender and status these objects have been created as.Write down a functional design briefs, user profiles and psychological design briefs for the following items: (minimum 200 words each)An office tableA home juicerA handbag
