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所在平台: Udemy |
课程主页: https://www.udemy.com/course/emotional-ads/
课程评论：没有评论
这份Coursera课程《如何撰写引人入胜的AdWords广告以获取更多点击》旨在教授学员如何通过撰写能够引起受众情感共鸣的AdWords广告来提升广告效果。 课程的核心观点是，Google会奖励那些撰写优质、相关性高广告的用户，具体表现为降低每次点击费用（CPC），最高可达50%。而实现这一目标的最有效方法就是创作**情感化**的AdWords广告。 讲师本人在课程中将分享其在实际操作中发现的“野外”广告案例，并基于这些案例“现身说法”，指导学员如何运用情感化营销策略。课程提供个性化指导，协助学员优化自己的广告文案，解决实际问题。 **学习本课程，您将能够：** * 提高广告的质量得分（Quality Score）。 * 在搜索结果页（SERPs）中获得排名第一的位置。 * 以相同的广告预算获得更多的点击。 * 实现点击率（CTR）的飞跃式提升。 * 在撰写广告的过程中获得乐趣。 如果您希望实现这些目标，这门课程将是您的理想选择。
Did you know that Google will actually reward you if you write good AdWords ads? They only want to show the most relevant results to their searchers. How will they reward you? By giving you discounts on your CPC, up to 50% off. The best way to do this? By writing emotionally compelling AdWords ads. This course is the only one of it's kind on Udemy. I actually practice what I preach and will serve up emotional ads based on ads I find "in the wild". I assist students with their own ad copy, offering advice where possible. If you want to: increase your quality score,own the number one position at the top of the SERPs,spend the same amount of money but get more clicks,get quantum-leap improvements in CTR,have fun writing ads, This course is for you!
