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所在平台: Udemy |
课程主页: https://www.udemy.com/course/emailstrategy/
课程评论：没有评论
课程名称：《如何编写成功的电子邮件营销策略》 课程概述： 在本课程中，您将学习电子邮件营销对商业的潜力和机遇，并掌握如何建立或完善一个电子邮件营销程序的基础，以便深入更复杂和先进的电子邮件营销实践。您将能够创建自己的电子邮件营销策略，运用行业最佳实践和系统化、简单的规划方法。 课程内容包括： - 理解电子邮件营销的复杂性层次，并了解如何逐步推进。 - 精炼您的电子邮件目标并学习如何衡量成功。 - 理解投递率的影响以及避免电子邮件被归为垃圾邮件的基本知识。 - 学习如何获取新订阅者并从一开始就吸引他们。 - 探索设计中应包含的重要特征，并获取优秀案例的灵感。 - 通过逐步的方法来建立全面、稳健的电子邮件营销计划。 本课程的设计者拥有超过12年的营销经验，特别为初学者和希望改善现有电子邮件程序的人员而设。课程内容侧重于电子邮件营销的策略和方法，而非具体的账户、表单、列表等设置说明。您将学会使用不同平台的策略，以实现最佳成功。 具体课程内容包括： - 电子邮件的有效性与层次解析 - 制定目标及如何确保电子邮件进入收件箱 - 创建电子邮件营销日历 - 订阅者名单的成长与电子邮件设计的基本要素 - 如何测量您的营销成功与保持订阅者的兴趣 - 数据丰富化技巧和结束总结 若您希望获得电子邮件营销的良好入门，或想确保您现有的程序在向更高级功能过渡之前已涵盖基础知识，本课程非常适合您！点击“参加本课程”立即开始学习！
Learn about the capabilities and opportunities of Email Marketing for business, and how to start (or build on) an email program with solid foundations, enabling you to move into more complex and advanced email marketing practices. Create your own Email Marketing Strategy using Industry Best Practices and a Systematic, Simple Approach to Planning your Email Program.Learn about the levels of complexity within Email Marketing and how to progress through them.Refine your email objectives and learn how to measure your success.Understand the impact of Deliverability and the basics of getting it right - ie, avoiding the Spam/ Junk folder!Uncover how to acquire new subscribers and engage them from the very beginning.Hear about the important features to include in your design and be inspired by great-looking examples!Beat the overwhelm, by taking a step-by-step approach to setting up a comprehensive, solid email marketing plan. Download my worksheets and guides to help you walk through your own strategy. Having worked in Marketing for 12+ years I've seen many approaches to Email Marketing. I've designed this course for beginners who are just starting out, or may have an Email program they want to improve upon. Email is so much more than one-way communication to a list of subscribers - I want to share my passion and help others create their own successful email marketing programs. This course is about the approach and strategy behind email, rather than specific instructions on how to set up accounts, forms, lists etc. My reason is simple: regardless of which platform you use, you need a strategy in order to be the most successful you can be! The course will cover:Section 1:VIDEO 1: An IntroductionVIDEO 2: The effectiveness of emailVIDEO 3: From Basic to Advanced - an explanation of the levels within Email MarketingVIDEO 4: Setting your objectivesWORKSHEET: Set your own objectivesVIDEO 5: Deliverability - getting your email into the inboxSection 2:VIDEO 6: Creating your Email Marketing Calendar plannerVIDEO 7: Data - the lifeblood of your email programVIDEO 8: Growing your subscriber listVIDEO 9: Email Design - the fundamentals plus some inspirationVIDEO 10: Welcome your New SubscribersWRITTEN LECTURE: Promotional EmailsSection 3:VIDEO 11: What metrics should you measure?VIDEO 12: How do you know if you're successful?Section 4:VIDEO 13: Where to next?VIDEO 14: Keeping your subscribers interestedVIDEO 15: Data enrichment - how to add more useful dataVIDEO 16: Wrap UpIf you're looking for a good introduction to Email Marketing, or want to ensure you've got the basics covered in your existing program before moving into the more advanced capabilities, you've come to the right place!Click 'Take This Course' to get started now!
