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所在平台: Udemy |
课程主页: https://www.udemy.com/course/email-marketing2/
课程评论：没有评论
课程名称：电子邮件营销：成为潜在客户与销售机器 课程概述：与其他数字营销形式相比，电子邮件仍是最具成本效益的营销方式。它可以成为您沟通策略的基础，并连接您其他在线活动。电子邮件的实施快速、简单、经济可靠。然而，在日益喧嚣的市场中脱颖而出却是一个挑战，因为您的客户正面临过多的电子邮件消息，导致难以吸引他们的注意。 本课程旨在帮助您提高电子邮件的打开率和点击率（CTR）。您将学习电子邮件营销各个要素如何协同工作，以及如何形成有效的策略、设定现实目标、设计引人入胜的电子邮件内容，以确保邮件顺利送达、被打开、阅读和采取行动。 通过本课程，您将清晰了解电子邮件营销及其所需的流程，学习更具说服力的写作方式来吸引客户。课程内容包括从规划到选择电子邮件服务提供商，设计流程，建立邮件列表，个性化文案，打造成功的着陆页，处理创意方面的内容、促销信息，以及移动端的优化等。 同时，良好的电子邮件需要良好的后续跟进，您可以通过其他辅助活动来推动更多客户的决策旅程。发送时间和邮件发送频率也是获得更多客户的基本要素，因此需要进行测试以建立最佳策略。因客户在扫描邮件时不会花费超过两秒的时间，您需要在邮件的前几行中抓住他们的注意力。
Compared to just about every other form of digital marketing, Email is still the most cost-effective. It can form the bedrock of your communications strategy and 'join the dots between your other online activities. It is quick, easy to implement, inexpensive, and reliable. The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it's harder than ever to reach them and grab their attention. This Email Marketing training course is designed to help you improve your Open Rate and your CTR (Click Through Rate).You will learn how the elements of Email Marketing work together. You'll discover how to form your strategies, set realistic targets, and design engaging email content that gets delivered, opened, read, and acted upon.Come out from this course with a clear idea of Email marketing and all the processes you should deploy to write a more persuasive way to attract customers.From Planning to choose an Email service provider, design your process, build your email list, personalize the copywriting, build a successful landing page, deal with the creative aspect, the offer you might want to put in, and the mobile aspect.Good emails need a good follow-up that you can do with other supportive activities to finally move more people to their decision journey. The sending time and the frequency of the emails sent are also fundamental to gain more customers, so tests need to be done to build the best possible strategy for your business. As customers will not spend more than two seconds scanning emails, their attention needs to be grabbed within the first few lines of the email sent.
